eNews
Josh and DW Hindi’s new season of ‘Vibecheck with DW’ series makes waves in Bharat
Mumbai: Josh, a short video app, in collaboration with DW Hindi, the Hindi-language channel of German international broadcaster Deutsche Welle, has announced the successful conclusion of the second season of ‘Vibecheck with DW’. This collaborative series introduced DW’s ‘Sehat Talk’, a women-centric news series, to a wider audience through short videos on Josh and Dailyhunt.
The introduction of ‘Sehat Talk’ programme on Josh and Dailyhunt marked a significant milestone in inclusive and women-centric media content for Bharat audiences. The second season, with a total of 45 videos which ran for 15 weeks on Josh and Dailyhunt, focused on an array of engaging and diverse topics including seed cycling, #Women trend awareness, “Whatsappitis,” and the intriguing connection between pain and cravings for sweets, among others.
With over 300 million video views, 10 million hearts and nearly one million shares and downloads on Josh, the enthusiastic response indicates the show’s remarkable reach and impact. Presented in Hindi and Indian Sign Language, the informative series is hosted by renowned journalist Isha Bhatia Sanan and an interpreter from the Inclusive Divyangjan Entrepreneur Association (IDEA). RedFM and its RJs also supported the series, emphasizing its importance to their listeners.
Commenting on this campaign, Josh head of creator & content ecosystem Sunder Venketraman said, “Vibecheck with DW’ has been an exceptional and impactful initiative since its inception. Our primary objective was to establish a safe and inclusive environment for women to engage in conversations about their health and related topics in the most inclusive manner possible. Through a comprehensive approach rooted in inclusivity, collaboration, and advocacy, we have not only achieved this goal but surpassed our objectives. Season 2’s success has been made possible by the collective efforts of the Vibecheck team, as well as our valued partners such as RedFM and IDEA.”
Daniel Schulz and Jaya Oberoi from Deutsche Welle’s Asia distribution team, jointly commented “The success of ‘Vibecheck with DW’ Season 2 reflects our commitment to delivering informative and captivating content to audiences in India. We are thrilled to see the positive reception and intend to continue to empower and educate through our collaboration with Josh and Dailyhunt, whose support has been crucial in amplifying our message and reaching diverse audiences.”
Season two of ‘Vibecheck with DW’ answers all the health-related “whys” that audiences may have. From understanding why anger fuels in an empty stomach to the intricacies of cancer development and the rationale between ageing and hair loss, the new season unravels the interconnected aspects of health and much more. The ‘Vibecheck with DW’ series can be viewed on DW Hindi’s channels on Josh and Dailyhunt.
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
