iWorld
Jojo scripts a blockbuster success in Gujarat’s OTT revolution
MUMBAI: The Gujarati entertainment scene is getting a digital facelift, and Jojo is leading the charge! Launched in October 2023, Jojo has rapidly become the fastest-growing Gujarati OTT platform, offering a dynamic ecosystem for content creation, distribution, and monetisation.
With over 52 lakh users worldwide and a talent pool of 900 plus artists, Jojo is not just a streaming platform, it’s a full-fledged entertainment powerhouse. Backed by Madhuveer Com 18 Network Limited (MCOM18), JOJO seamlessly integrates Jojo app, Jojo Global, Premier Ads World, and Jojo Studios, creating a 360-degree entertainment ecosystem that benefits creators, producers, and advertisers alike.
Already home to some of the biggest Gujarati blockbusters like 3 Ekka, Vanilla Ice Cream, Locha Laapsi, and Saiyar Mori Re, Jojo is raising the bar with an exciting lineup, including Hahacar, Fakt Purusho Mate, and Gujarat’s first long-format web series, Medal.
Beyond entertainment, Jojo is a goldmine for brands and advertisers, offering targeted engagement with a loyal Gujarati audience spanning 177 plus countries. As Gujarati cinema continues to gain momentum, Jojo is more than just an OTT platform, it’s a revolution, shaping the future of regional digital entertainment with innovation, vision, and blockbuster storytelling.
iWorld
X launches XChat messaging app on iOS with calls and encryption
Standalone app marks shift from “everything app” vision, adds E2E messaging.
MUMBAI: From one big app to many small chats, X seems to be splitting its ambitions. X has rolled out its standalone messaging app, XChat, to iOS users, opening up a new front in its evolving product strategy. The app allows users to connect with existing X contacts through private and group messages, file sharing, as well as audio and video calls. The launch follows a limited beta phase, where the platform tested the product with a smaller user base to refine the experience. Now available publicly, XChat marks a notable pivot from earlier ambitions championed by Elon Musk to turn X into a single “everything app” combining messaging, payments, commerce and more.
Instead, the company under xAI ownership and backed by SpaceX appears to be building a suite of standalone applications, each targeting specific use cases while expanding its broader ecosystem.
At launch, XChat includes end-to-end encrypted messaging, PIN-based access, disappearing messages, and features such as message editing, deletion for all participants, and screenshot blocking. The company has also said the app is free from advertisements and tracking mechanisms, positioning it as a privacy-first alternative in a crowded messaging space.
However, security claims around the platform are likely to face scrutiny. Earlier iterations of XChat drew criticism from experts who argued it fell short of established encrypted platforms like Signal. With the wider rollout, the app is expected to undergo fresh evaluation to assess whether those concerns have been addressed.
Beyond messaging, XChat will also house X’s Communities feature, which is being discontinued on the main platform due to low usage and spam concerns. Migrating these users could provide an early boost to adoption, effectively turning XChat into both a communication and community hub.
The move underscores a broader recalibration at X less about cramming everything into one app, and more about spreading bets across multiple touchpoints, one message at a time.
