iWorld
JioStar names Seethalakshmi Iyer as SVP for Tamil and Malayalam ad sales
MUMBAI: JioStar has named Seethalakshmi V Iyer as senior vice-president for entertainment ad sales for its Tamil and Malayalam cluster, strengthening its commercial leadership as the platform pushes deeper into South India. Iyer, a seasoned sales and revenue strategist, announced the move on LinkedIn, calling it the start of “infinite possibilities” for regional storytelling.
Iyer brings two decades of experience across major broadcasters, including stints as director of sales at JioStar, national sales head for Star Vijay at the Walt Disney Company, vice-president of sales at Star, and senior manager at Zee Entertainment. Her new mandate places her at the centre of JioStar’s efforts to scale advertising in one of India’s fastest-growing entertainment markets.
The appointment comes as JioStar unveiled South Unbound, a slate of more than 25 titles championed by chief executive Kevin Vaz, who described it as a “watershed moment” for the region’s creative economy. The initiative, backed by a partnership with the government of Tamil Nadu, aims to build a future-ready ecosystem for South Indian content.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
