iWorld
JioStar names Seethalakshmi Iyer as SVP for Tamil and Malayalam ad sales
MUMBAI: JioStar has named Seethalakshmi V Iyer as senior vice-president for entertainment ad sales for its Tamil and Malayalam cluster, strengthening its commercial leadership as the platform pushes deeper into South India. Iyer, a seasoned sales and revenue strategist, announced the move on LinkedIn, calling it the start of “infinite possibilities” for regional storytelling.
Iyer brings two decades of experience across major broadcasters, including stints as director of sales at JioStar, national sales head for Star Vijay at the Walt Disney Company, vice-president of sales at Star, and senior manager at Zee Entertainment. Her new mandate places her at the centre of JioStar’s efforts to scale advertising in one of India’s fastest-growing entertainment markets.
The appointment comes as JioStar unveiled South Unbound, a slate of more than 25 titles championed by chief executive Kevin Vaz, who described it as a “watershed moment” for the region’s creative economy. The initiative, backed by a partnership with the government of Tamil Nadu, aims to build a future-ready ecosystem for South Indian content.
eNews
Piyush Thakur steps down as Inshorts’ chief revenue officer
Former vice president and cro says exit marks a new chapter after close to a decade of building revenue and partnerships at Inshorts Group.
NOIDA: Piyush Thakur has stepped away from Inshorts Group after nearly 10 years with the company, marking the end of a long tenure that culminated in his role as chief revenue officer.
In a farewell note, Thakur said he was “turning a new page” after almost a decade at Inshorts, calling it one of the hardest professional decisions he has made. He added that his exit was not driven by uncertainty about the future, but by reflection on a long association with the company.
Thakur joined Inshorts in October 2016 as vice president and spent around seven years in the role before being elevated to chief revenue officer in April 2024, a position he held until April 2026.
He said his tenure was defined by “thousands of mornings, late nights, product debates and breakthrough moments”, as the company evolved into a large-scale digital news platform used by millions.
In his note, Thakur emphasised that Inshorts’ growth was a collective effort across teams, adding that engineers, designers, sales teams and customer support staff all contributed to building the platform. He said the company’s success was not the result of individuals but of “everyone who stayed, passed through, and left their mark”.
Before Inshorts, Thakur worked across several digital media and business development roles. At ESPN, he served as senior regional manager from October 2015 to October 2016, focusing on growth initiatives, strategic opportunities and video distribution.
At Times Internet, he worked for nearly three years, including as head of business development from April 2015 to September 2015 and chief manager from January 2013 to March 2015. His responsibilities included monetisation of mobile platforms, managing media and developer partnerships, and driving revenue across digital properties such as The Times of India and The Economic Times.
Earlier, he worked at Brandmovers as head of business development from June 2012 to June 2013, handling digital, mobile and social media marketing solutions, client development and strategic consulting. During this period, he also worked on advertising revenue, brand strategy and CRM-based solutions.
At Inshorts, Thakur’s role focused on revenue strategy, mobile and media partnerships, and growth initiatives across platforms. His profile highlights experience in mobile product management, digital business models, partner ecosystems and revenue expansion in high-growth environments.
