iWorld
JioCinema to exclusively stream Tinder’s ‘Swipe Ride’ series
Mumbai: In an endeavour to captivate audiences with relatable and engaging content, JioCinema, India’s leading digital entertainment platform, and Tinder, the world’s most popular app for meeting new people, partner to bring the highly anticipated series, ‘Swipe Ride’ exclusively on its platform. Produced by Viacom18 Digital Ventures, ‘Swipe Ride’ by Tinder is a series that celebrates uninhibited, meaningful conversations about what Indian women really want from their dating lives. Streaming for free, the first episode of ‘Swipe Ride’ that features Uorfi Javed, went live on 7 July, only on JioCinema.
Popular social media content creator and actor, Kusha Kapila takes the driver’s seat once again to pick up Tinder members to meet their dates. Joining the two ladies for the journey will be a surprise celebrity guest. The trio chat about the nuances of dating, romance, what they want in a relationship, and how meaningful connections can take different forms on Tinder.
“Swipe Ride celebrates the diverse perspectives of young Indian women and their dating journeys in a relatable context. From having open dialogues on the importance of self-care, financial freedom, dating autonomy, to showing up with confidence and freedom of choice, young women daters are being fiercely honest and transparent about putting oneself out there for all kinds of possibilities,” said Tinder and Match Group India GM Taru Kapoor.
iWorld
WhatsApp may soon let users to pick who sees their status updates
The messaging giant is borrowing a page from Instagram’s playbook as it pushes to give users finer control over their social circles.
CALIFORNIA: WhatsApp is quietly working on a feature that could make its Status function considerably smarter and considerably more private.
According to reports from beta tracking platforms, the app is testing a tool called Status lists, which would allow users to create named groups such as close friends, family and colleagues, and control precisely which group sees each update. It is a meaningful step up from the platform’s current blunt instruments, which offer only three options: share with all contacts, exclude specific people, or manually select individuals each time.
The new feature draws an obvious comparison with Instagram’s Close Friends function, and the resemblance is unlikely to be accidental. Both platforms sit within Meta’s family, and the company has been nudging them toward a common logic of audience segmentation for some time.
The move also fits neatly into WhatsApp’s broader privacy push. The platform has been rolling out enhanced chat protections and is exploring the introduction of usernames, which would allow users to connect without exchanging phone numbers. Status lists extend that philosophy from messaging into broadcasting.
Meanwhile, Status itself has been evolving well beyond its origins as a simple photo-and-text slideshow. The feature now supports music stickers, collages, longer videos and interactive elements, pushing it closer to the social-media-style story format pioneered by Snapchat and refined by Instagram. In that context, finer audience controls are not merely a privacy feature. They are a precondition for people sharing more.
The feature remains in development and has not been confirmed for release. WhatsApp routinely tests tools that are later modified or quietly shelved. But the direction of travel is clear: the app wants Status to be a destination, not an afterthought. Letting users decide exactly who is in the audience is how it gets there.
