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JioCinema reboots for another big digital innings with advertisers for IPL 2024
Mumbai: Rebooting for a new season of IPL, JioCinema hosted a roadshow event for advertisers and partners that brought the power and potential of live sports on digital back into focus, and showcased the expanse of the platform’s offerings in the coming season. The event witnessed participation from some of India’s advertisers who discussed India’s paradigm shift towards digital and its implications on advertising in live sports.
JioCinema anchor Anant Tyagi helped unfold an engaging session with brands such as Blackberrys and Mobikwik who shared a first-hand account of the transformative impact that IPL on JioCinema had on their respective businesses last season. The event also opened up conversations on the sharp rise in the adoption of Connected TV over the past year and how brands are making the most of it. Participants at the roadshow discussed how cricket on streaming platforms transcends demographics and enables unprecedented scale, thus making it sharper and more effective than traditional genres.
All conversations at the event threw the spotlight on the scope and scale of IPL 2024 and what makes digital the right medium for this spectacle.
Viacom18 sports head of revenue Anup Govindan, “With the first edition of IPL on JioCinema, we revolutionised the market by streaming the league for free, and also set an industry trend where competition followed suit while streaming other marquee tournaments,”
“We are set to witness another staggering season of IPL on digital and hit 600-650 million viewers. The explosive growth of CTV and handheld devices will make it an inevitable phenomenon. This truly democratizes the opportunity for brands across the board to connect with their audiences through sharper targeting and in turn grow their businesses exponentially.” He added.
JioCinema offered the world T20 league last season in 12 languages and 17 feeds for free and received a record-smashing 449 million viewership throughout the tournament, including 70 minutes of average watch time per match. JioCinema is now set for an encore with IPL 2024.
eNews
Piyush Thakur steps down as Inshorts’ chief revenue officer
Former vice president and cro says exit marks a new chapter after close to a decade of building revenue and partnerships at Inshorts Group.
NOIDA: Piyush Thakur has stepped away from Inshorts Group after nearly 10 years with the company, marking the end of a long tenure that culminated in his role as chief revenue officer.
In a farewell note, Thakur said he was “turning a new page” after almost a decade at Inshorts, calling it one of the hardest professional decisions he has made. He added that his exit was not driven by uncertainty about the future, but by reflection on a long association with the company.
Thakur joined Inshorts in October 2016 as vice president and spent around seven years in the role before being elevated to chief revenue officer in April 2024, a position he held until April 2026.
He said his tenure was defined by “thousands of mornings, late nights, product debates and breakthrough moments”, as the company evolved into a large-scale digital news platform used by millions.
In his note, Thakur emphasised that Inshorts’ growth was a collective effort across teams, adding that engineers, designers, sales teams and customer support staff all contributed to building the platform. He said the company’s success was not the result of individuals but of “everyone who stayed, passed through, and left their mark”.
Before Inshorts, Thakur worked across several digital media and business development roles. At ESPN, he served as senior regional manager from October 2015 to October 2016, focusing on growth initiatives, strategic opportunities and video distribution.
At Times Internet, he worked for nearly three years, including as head of business development from April 2015 to September 2015 and chief manager from January 2013 to March 2015. His responsibilities included monetisation of mobile platforms, managing media and developer partnerships, and driving revenue across digital properties such as The Times of India and The Economic Times.
Earlier, he worked at Brandmovers as head of business development from June 2012 to June 2013, handling digital, mobile and social media marketing solutions, client development and strategic consulting. During this period, he also worked on advertising revenue, brand strategy and CRM-based solutions.
At Inshorts, Thakur’s role focused on revenue strategy, mobile and media partnerships, and growth initiatives across platforms. His profile highlights experience in mobile product management, digital business models, partner ecosystems and revenue expansion in high-growth environments.
