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JioCinema Premium unveils trailer for ‘The Magic of Shiri’

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Mumbai – Building on the excitement since the date announcement, JioCinema Premium today unveiled the trailer for The Magic of Shiri, a heartwarming slice-of-life drama that beautifully portrays the journey of a woman pursuing her dreams in the enchanting world of magic. With an exceptional cast featuring Divyanka Tripathi Dahiya, Jaaved Jaaferi, Namit Das, and Parmeet Sethi, the ten-episodic series captures life’s small joys, challenges, and the magic found in everyday resilience, and will be available to stream on JioCinema Premium starting 14 November.

 

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Presented by Jio Studios, produced by Jyoti Deshpande and Tanveer Bookwala (Ding Infinity), Shiri is adamant to realize her dream of emerging as the world’s best magician and create a legacy in an industry dominated by stereotypes and gender biases. Shiri struggles to find her rightful place in the world of magic but refuses to let that inner spark of desire and determination flicker or flinch, irrespective of the challenges thrown at her. The trailer also introduces Jaaved Jaaferi as a powerful magician, and features Namit Das in a pivotal role.

Commenting on the series, actor Divyanka Tripathi Dahiya said, “Shiri is a story of every woman, finding her way in a world that doesn’t always make space for her. Playing her has been a rewarding experience because it reminded me of the everyday battles, we all face to keep moving forward, no matter the odds. Her journey is so relatable — it’s about holding onto a dream and pushing through, even when it feels impossible. She is every woman who has ever dared to dream beyond society’s boundaries, refusing to be held back by the challenges life throws at her.”

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Further adding, Jaaved Jaaferi said, “This is a tale for anyone who has at some point in their life been told that their dreams are too big or that their goals are out of reach. Shiri’s inspiring journey beautifully captures the magic of resilience, passion and determination. My character adds a certain intensity and depth to the story and plays a pivotal role as friend, philosopher and guide in Shiri’s journey through the world of magic.”

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iWorld

JioStar revenue hits Rs 9,784 crore as cricket fuels 22 per cent growth

A surge in digital viewership and sports dominance fuels a blockbuster quarter for the media giant

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MUMBAIJioStar is batting on a flat pitch. The media titan’s fourth-quarter results for the financial year 2026 reveal a business scaling new heights, propelled by an unprecedented appetite for premium sports and digital-first storytelling.

Gross revenue for the quarter soared by 22.15 per cent to Rs 9,784 crore, up from Rs 8,010 crore in the third quarter. Operationally, the momentum was equally strong; revenue from operations climbed 21 per cent to Rs 8,372 crore. These figures underscore the firm’s successful integration following the Reliance and Disney merger, creating a dominant force in the Indian market.

The annual performance has been nothing short of a spectacle. Full-year gross revenue reached a massive Rs 36,248 crore, while annual profit after tax hit Rs 3,210 crore. This rapid expansion reflects JioStar’s ability to capture and monetise the massive growth in India’s media consumption.

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Cricket proved to be the ultimate growth engine. The ICC Men’s T20 World Cup 2026 and TATA IPL 2026 delivered “record-breaking viewership” across both television and digital screens. The World Cup final alone drew a global peak concurrency of 72.5 million on JioHotstar, cementing its status as the nation’s premier streaming destination. On television, JioStar maintained a commanding 34.2 per cent viewership share, reaching a staggering 810 million viewers nationwide.

The digital numbers were just as impressive. JioHotstar averaged 500 million monthly active users, driven by consistent subscriber growth and innovative AI-led content discovery tools. These advancements are ensuring that JioStar remains at the cutting edge of the global “Race for Attention.”

With a firm grip on the country’s most valuable sporting rights and a rapidly growing digital footprint, JioStar is perfectly positioned for the future. It has built the ultimate content powerhouse—one that is ready to dominate the Indian living room for years to come.

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