iWorld
Jio unveils Jio TV+, the OTT content aggregator for STB users
KOLKATA: Over the last few years, Reliance Industries Ltd (RIL)’s annual general meetings have always bombarded shareholders, investors, users. While Google’s investment in Jio Platform and 5G solution, Jio has also unveiled a new feature for its set-top box users, JioTV+.
JioTV+ is a content aggregator that brings over the top (OTT) platforms, TV channels, various apps, and services together to its Jio set-top-box users. While Jio Fiber and Jio Set Top Box was introduced last year, the company has enhanced the Jio set-top box basis on learning from the beta programme.
“The Jio set-top box was launched with best OTT content across the world. We learnt one of the challenges that users faced was to discover their favourite content from the various applications that we had provided. This has given birth to Jio TV+ where we have aggregated all the content from 12 leading global OTT players,” Akash Ambani stated at RIL's 43rd AGM. It will offer easy access to content from major streaming services like including Netflix, Amazon Prime Video, Voot, SonyLIV, ZEE5.
Jio TV Plus includes integrated voice search which works on genres, favourite actors, directors, producers and mood.
"We realised all of these 12 apps needed different login ids. To make it simple, we have introduced a single click to play any content without a separate login. Moreover, it requires a user to login a single time instead of logging in on different apps separately," he said
It also offers a majority of Live TV channels along with a host interactive features for users to engage in. The features are also available on various genres like GEC, news channels and music contests. “We believe that interactivity on the TV or two-way communication is the future of consumption," Akash Ambani added.
iWorld
Matka King campaign turns Mumbai into a city of cards
Massive card billboard, buses and shelters recreate 1960s Bombay.
MUMBAI: Mumbai isn’t just shuffling traffic this week, it’s dealing in drama, one card at a time. A high-impact outdoor campaign for Matka King has quite literally taken over the city, transforming everyday streets into a living, breathing throwback to the world of 1960s Bombay. At the centre of the spectacle is a towering billboard near the city’s T1 airport, created by visual artist Rob, assembling hundreds of playing cards into a striking portrait of Brij Bhatti, the infamous Matka King portrayed by Vijay Varma. The installation doesn’t just sit on the skyline; it commands attention, pulling eyes upward in a city otherwise known for looking straight ahead.
But the campaign doesn’t stop at a single visual. The streets themselves have been drafted into the narrative. Vehicles wrapped entirely in vintage playing card designs are cruising through Mumbai, while bus shelters constructed to resemble houses of cards have begun appearing across key locations. The effect is immersive less an advertisement and more a temporary rewriting of the city’s visual language, where modern Mumbai briefly slips into a stylised past.
The campaign leans heavily into experiential storytelling, extending the show’s world beyond screens and into public spaces. By using tactile, physical installations rather than purely digital amplification, it taps into a growing trend in entertainment marketing where scale, spectacle and shareability converge to create cultural moments rather than just promotional bursts.
Created by Abhay Koranne and directed by Nagraj Popatrao Manjule, the series features a wide ensemble cast including Kritika Kamra, Sai Tamhankar, Siddharth Jadhav and Gulshan Grover, among others. Produced under banners including Roy Kapur Films, the show is currently streaming on Prime Video across India and more than 240 countries and territories.
For now, though, the real action isn’t just on screen, it’s unfolding at traffic signals, bus stops and billboards. In a city that rarely pauses, this is one campaign that has managed to stop people mid-step and deal itself straight into public attention.
