iWorld
Jio Studios, Vishesh Films ropes in South actress Amala Paul, Tahir Raj Bhasin and Amrita Puri for their first web series
MUMBAI: Jio Studios and Vishesh Films have roped in south actress Amala Paul, Tahir Raj Bhasin and Amrita Puri for their first collaboration in the digital space. The web series is being directed by Pushpdeep Bhardwaj.
The show revolves around the relationship between a struggling filmmaker and a top female actor of the 70s. While Tahir will play the upcoming filmmaker, south sensation Amala Paul will essay the role of the superstar. The show also marks Amala’s Hindi debut.
Talking about the show, Mahesh Bhatt says, “I trust the magic of a new beginning in the digital world. Our first web show goes on floors with Amala, Tahir and Amrita, and our talented director Pushpdeep Bhardwaj.”
The filmmaker also tweeted a photograph of himself along with the actors. He wrote: “The magic of a new beginning! Our first web show, a dramatic love story goes on floors. Take a look at our wonderful cast @Amala_ams @TahirRajBhasin @_Amrita_Puri & Dir @PushpdeepBhardw @jiostudios @VisheshFilms.”
Director Pushpdeep Bhardwaj wrote, “To new beginnings! Commencing my digital debut with jiostudios visheshfilms web series, a dramatic love story set in the 70s. @MaheshNBhatt @Amala_ams @TahirRajBhasin @_Amrita_Puri.”
Director Pushpdeep Bhardwaj wrote, “To new beginnings! Commencing my digital debut with jiostudios visheshfilms web series, a dramatic love story set in the 70s. @MaheshNBhatt @Amala_ams @TahirRajBhasin @_Amrita_Puri.”
Expressing his excitement Tahir tweeted, “Super excited about kick starting this series based on a dramatic love story set in 70s Bollywood with @Amala_ams @_Amrita_Puri @MaheshNBhatt & Dir @PushpdeepBhardw @jiostudios @VisheshFilms @JioCinema.”
Amala wrote, “And we roll! Excited to be a part of this journey with the perfect recipe for a dramatic love story set during the 70s Bollywood, what more could have I asked for my Bollywood & digital debut @TahirRajBhasin @_Amrita_Puri @MaheshNBhatt @PushpdeepBhardw @jiostudios @VisheshFilms.”
Amrita said, “Best start to 2020! So thrilled to be part of this dramatic love story. Playing out my dream of being part of 70s Bollywood era Dir by @PushpdeepBhardw with @Amala_ams @TahirRajBhasin @MaheshNBhatt. @jiostudios @VisheshFilms @JioCinema
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
