iWorld
Jio sees top-level resignations; CMO Shrivastava quits
MUMBAI: Reliance Jio is seeing resignations of several high-profile executives in its top management.
After the exit of the chief digital marketing officer, senior vice president digital channels, Martijn de Jong, the chief marketing officer Pradeep Shrivastava too has reportedly stepped down. He was responsible for leading the marketing function for Reliance Jio.
Before joining Jio, he was a member of the board of directors at PT XL Axiata Tbk (XL). At Idea, among other, Shrivastava was also associated with the ‘What An Idea, Sirji’ campaign.
In the recent past, Jio’s chief cloud architect Soren L Hansen, assistant vice president – data science & analytics of cloud engineering Hari Charan Rao, assistant vice president – security operations Maya R Nair and Pawan S Yadav, business head of public Wi-Fi, left in quick succession.
Amitabh Jaipuria, who managed Jio’s mobility business, too resigned in June.
Reliance Jio Infocomm’s business head of public WiFi Pawan S Yadav also quit after a stint of over two years. He looked after the rollout of the company’s Wi-Fi facilities across the country.
iWorld
Banijay Asia’s The 50 tops OTT charts with 8.1 million JioHotstar views
Reality competition becomes most watched show on JioHotstar in debut week.
MUMBAI: Fifty contestants walked into a palace, but millions of viewers showed up for the drama. Reality competition The 50, produced by Banijay Asia, has emerged as the most watched show on JioHotstar, clocking 8.1 million views in its debut week. The figure, reported by Ormax Media, places the show at the top of the OTT viewership charts and marks a strong opening for the digital reality format.
Adapted from a popular French format, The 50 brings together 50 personalities from television, digital platforms, music and reality shows inside a grand palace setting. Over the course of a 50 day competition, participants form alliances, compete in unpredictable tasks and navigate eliminations as the field steadily narrows.
Guiding the game is a mysterious figure known as The Lion, an unseen game master whose voice introduces twists, challenges and strategic turns throughout the show, adding an extra layer of suspense to the contest.
What distinguishes The 50 from typical reality competitions is its audience driven prize structure. Instead of the winner taking home the final reward, the prize is awarded to one of the winner’s registered followers through the show’s dedicated app. The mechanism effectively turns viewers into participants, allowing fans to have a direct stake in the outcome.
The contestant lineup features a mix of television actors, reality stars and digital creators, including Karan Patel, Urvashi Dholakia, Divya Agarwal, Mr Faisu and Dushyant Kukreja, each bringing their own fan following to the show.
With its blend of celebrity personalities, strategic gameplay and interactive viewer participation, The 50 has quickly carved out a strong foothold in India’s digital entertainment landscape. Its 8.1 million views in the opening week underline the growing appetite for large scale reality formats designed specifically for OTT audiences.
