iWorld
Jio sees top-level resignations; CMO Shrivastava quits
MUMBAI: Reliance Jio is seeing resignations of several high-profile executives in its top management.
After the exit of the chief digital marketing officer, senior vice president digital channels, Martijn de Jong, the chief marketing officer Pradeep Shrivastava too has reportedly stepped down. He was responsible for leading the marketing function for Reliance Jio.
Before joining Jio, he was a member of the board of directors at PT XL Axiata Tbk (XL). At Idea, among other, Shrivastava was also associated with the ‘What An Idea, Sirji’ campaign.
In the recent past, Jio’s chief cloud architect Soren L Hansen, assistant vice president – data science & analytics of cloud engineering Hari Charan Rao, assistant vice president – security operations Maya R Nair and Pawan S Yadav, business head of public Wi-Fi, left in quick succession.
Amitabh Jaipuria, who managed Jio’s mobility business, too resigned in June.
Reliance Jio Infocomm’s business head of public WiFi Pawan S Yadav also quit after a stint of over two years. He looked after the rollout of the company’s Wi-Fi facilities across the country.
iWorld
Veto onboards B4U Network channels to boost its entertainment offering
Partnership adds films, music and regional fare as platform sharpens its large-screen pitch
NEW DELHI: Veto is stacking its content deck. The family-first CTV-focused OTT platform has onboarded B4U Network, plugging in a slate of Bollywood, music and regional programming to widen its appeal in India’s living rooms.
The tie-up brings B4U Movies, B4U Music, B4U Kadak and Bhojpuri+ onto Veto, offering a broader mix of films, songs and vernacular content aimed at diverse audience cohorts. The move is designed to deepen engagement and nudge growth as competition in connected TV heats up.
Ritu Dhawan, managing director, Veto, framed the partnership as a scale play. “At Veto, our vision is to redefine large-screen entertainment for Indian households by creating a trusted, free, and unified viewing experience. Partnering with B4U Network strengthens our ability to offer deeply engaging and regionally relevant content, helping us connect more with audiences across India,” Dhawan said. “As we grow, our focus remains on delivering relevant, high-quality entertainment that families can enjoy together.”
The integration is expected to expand Veto’s audience base while improving content discovery and depth. The platform positions itself as a no-login, large-screen-first service, bundling live TV, news, sports, movies, music, podcasts and on-demand programming into a single interface tailored for connected TVs.
As streaming fragments and screens multiply, Veto is betting on aggregation and simplicity. More content, fewer clicks, broader reach—the pitch is clear, and the living room is the battleground.
