iWorld
Jio Platforms rides the 5G wave: revenues, profits, and ambitions soar in FY’25
MUMBAI: Reliance’s digital juggernaut, Jio Platforms Limited (JPL), wrapped up FY25 in style, clocking quarterly revenues of Rs 39,853 crore, up 17.8 per cent year-on-year, and an EBITDA surge of 18.5 per cent to Rs 17,016 crore. The subscriber base swelled to 488 million, with over 191 million True 5G users, as India’s data appetite drove traffic to an eye-watering 185 exabytes – a 24 per cent jump.
Average revenue per user (ARPU) climbed to Rs 206.2, thanks to tariff hikes and a posher customer mix. Net profit rose a muscular 25.8 per cent to Rs 7,023 crore for the quarter ended March 2025, fuelled by strong EBITDA flow-through and despite a modest uptick in depreciation and finance costs.
Jio’s operating revenue (net of GST) grew on the back of mobility tariff hikes and a surge in home broadband and digital services. EBITDA margins stayed a steady 50.1 per cent, while churn was the industry’s lowest at 1.8 per cent. Data consumption hit a per capita monthly average of 33.6 GB, with total data traffic rising nearly 20 per cent year-on-year.
Jio signed an agreement with SpaceX to retail Starlink broadband in India, pending regulatory green lights. It also rolled out a cricket season blitz – free JioHotstar and JioFiber/AirFiber deals to woo mobile and home users alike.
The telco flexed its tech muscle at the Mahakumbh mela, handling 400 million data service requests and 20 million voice calls on peak days without breaking a sweat. In parallel, partnerships with AMD, Cisco, Nokia, and Ericsson are fuelling its next big play: an Open Telecom AI Platform designed to slash operational costs and turbocharge network efficiency using cutting-edge agentic AI.
Jio’s IP prowess didn’t go unnoticed either, with wins at the National Intellectual Property Awards and the World Intellectual Property Organization (WIPO) Trophy, further burnishing its credentials as India’s poster child for homegrown innovation.
Reliance Jio Infocomm chairman Akash M Ambani summed it up, saying: “Jio continues to drive consistent outperformance with best-in-the-world network technologies and a wide bouquet of digital services. Our work at the Mahakumbh and plans to enable large-scale AI infrastructure reaffirm our commitment to serving India’s digital future.”
iWorld
Meta introduces new AI tools to boost discovery-to-purchase journey
From shoppable Reels to generative video, platforms get smarter at turning attention into sales.
MUMBAI: Meta is turning “scroll and stop” into “scroll, stop, and shop” and it’s using AI to make the whole journey feel almost effortless. The company has announced several new tools and enhancements designed to help brands guide people from discovery to purchase more effectively, while delivering more relevant and personalised experiences across its platforms.
Creators can now add product links more broadly on Instagram Reels, turning their content into shoppable moments. Businesses in 22 countries, including India, will soon be able to share their product catalogues with creators, opening up a new sales channel for brands and fresh monetisation opportunities for creators.
The Creator Marketplace has also been upgraded with enhanced target audience filtering, integrated with Ads Manager. This helps businesses quickly find creators who are a strong match for their goals. Campaigns using Partnership Ads deliver, on average, 19 per cent lower CPAs, 13 per cent higher click-through rates, and 71 per cent higher median brand lift.
Meta is expanding Reels Trending Ads inventory with new content categories including TV & Movies, Travel, Business, Finance & Investments. According to Meta’s analysis of 59 studies, Reels Trending Ads delivered an incremental 6.6 percentage point Ad Recall lift compared to control groups.
AI-Powered Shopping Enhancements
- Product Set Optimisation is now in testing, allowing retail media networks to promote specific products with detailed reporting. Early results show 17 per cent lower median seller cost per purchase.
- Product Showcase is being expanded so marketers can upload one image or video and let Meta’s AI automatically add relevant products as a carousel when it improves performance.
Meta is expanding its generative AI capabilities with:
- UGC-style videos featuring avatars and voiceovers
- Easier voiceover translation and text overlay translation in a single streamlined flow
- New tools to automatically turn product catalogues into dynamic video ads for Reels
Early testing of the Advantage+ creative video generation tool showed a 10 per cent increase in CTR and 8 per cent increase in CVR on average. Campaigns using catalog product video saw 20 per cent more conversions per dollar, while Reels placements with catalog product video delivered 33 per cent higher incremental conversions.
Industry voices welcomed the updates. Vikas Chawla of Social Beat called Partnership Ads a “flywheel” for authentic content that converts. Niti Kumar of Spark Foundry and Sadhvi Dhawan of Blink Digital highlighted the power of Reels Trending Ads for cultural relevance and guaranteed share of voice. Ramasish Bhowmik of Adbuffs noted that Meta’s GenAI tools are giving teams a clear competitive edge.
In a world where attention is fleeting but shopping intent can spark in seconds, Meta is betting that smarter AI will help brands turn discovery into decisions faster than ever. The message is clear: the future of advertising isn’t just about reaching people, it’s about reaching them at exactly the right moment, with exactly the right product.
