iWorld
Jio Haptik announces exclusive product launch event ‘Hype’ ahead of festive season
Mumbai: As the festive season is just around the corner, a conversational commerce company, Jio Haptik, has announced plans to organise its exclusive product launch event, ‘Hype.’ Jio Haptik, through this much-awaited event, will launch new commerce products and features for the upcoming festive sales.
The event will be held at Taj Santacruz, Mumbai, on 15 September from 4:00 p.m.
While dealing with an increase in sales and support requests, WhatsApp has emerged as the ideal medium for brands to achieve their goals. This product launch event is aligned with the increasing importance of proactive customer engagement strategies through WhatsApp. The event will witness top industry leaders discuss various WhatsApp campaign strategies to help brands break sales records, especially during the upcoming Diwali and festive season.
As part of the launch, the products introduced by Jio Haptik will help brands significantly optimise marketing budgets, achieve phenomenal sales, and enhance customer interactions. The product ‘proactive messaging’ will help customer-facing teams to initiate new conversations with users via WhatsApp notifications. The second product, ‘commerce plus,’ will make shopping through conversations easier through search and FAQs on WhatsApp, Facebook, and Instagram.
The event will be facilitated by leading CX and growth leaders – Jio Mobility platforms & products manager Satinder Singh, Jio Mart director of product management Archit Shrivastava, Netmeds chief communications officer Bruce Schwack and many more.
Sharing his views on the event launch, Haptik CEO and co-founder Aakrit Vaish said, “Messaging as a medium is now helping brands accomplish sales via direct customer conversations at scale. As the world’s largest WhatsApp chatbot provider, our exclusive features will help enterprises proactively sell their products to customers, digitise the end-to-end shopping experience, and meet enormous demand during the festive season. Also, our solution shall significantly increase brand discovery through newer channels like ads, SMS, and Instagram to help brands build a true-omnichannel strategy.”
Commenting on the occasion, Netmeds chief communications officer Bruce Schwack said, “We have been using Haptik for two years now, and from the outset, we have been impressed not only with their technology, but also with their sharp focus on how the technology could help us achieve our business objectives. We’ve already experienced the tremendous advantage Haptik gives us in managing and reducing friction on the CS side, and now the new WhatsApp commerce feature promises to help us convert browsers into customers. Any tool that helps us retain existing customers and on-board new ones gets a big thumbs up from me. So, don’t put your fork down, the best is yet to come!”
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
