Broadband
Jio GigaFiber to cost Rs 600 a month for 50 Mbps: Reports
MUMBAI: The upcoming Jio GigaFiber broadband service has been the star of the Indian tech scene ever since it was launched under the public beta mode. As per reports, the base plan will offer speeds of 50Mbps and will be available for Rs 600 per month. The 100Mbps plan that has been available to Preview subscribers is expected to cost Rs 1000 per month. This will enable GigaFiber to gain a huge advantage over rival operators and draw more subscribers. A few months ago, the Triple Play Plan was also revealed costing Rs 600 per month and offering 100 GB data per month at 100Mbps speed. Jio is also likely to provide additional access to Jio’s HomeTV service which is expected to be its foray into the DTH sector. It will also offer access to a landline connection which will enable free voice service. Initially, Jio had only one plan that offered a 100Mbps connection under the preview offer in which the users would have to pay Rs 4500 as security deposit and they could access data for free. However, a few months ago, many subscribers reported that they were getting the GigaFiber connection with a security deposit of Rs 2500. With this plan, subscribers are only able to get speeds of 50Mbps and are restricted to a single-band router. Jio hasn’t declared the official prices yet, but according to reports many are expecting GigaFiber to be extremely affordable, undercutting all existing broadband operators with a strong pricing strategy. Reliance is expected to officially announce its plans within a few weeks.
Broadband
Zoff Foods extends Shilpa Shetty partnership into ninth year
Spice brand reinforces trust-led positioning amid growth and funding push.
MUMBAI: Nine years, one flavour and the recipe clearly still works. Zoff Foods has extended its long-running association with Shilpa Shetty, marking nine consecutive years of her as brand ambassador as the company scales its presence across Indian households. What began as a digital-first collaboration has gradually evolved into a defining element of the brand’s identity. Over nearly a decade, the partnership has mirrored Zoff’s own journey from an emerging challenger to a fast-growing FMCG player with a widening footprint across e-commerce, quick commerce and offline retail channels.
The logic behind the continuity is straightforward. In a category where trust and familiarity drive purchase decisions, particularly in spices and ready-to-cook segments, long-term associations tend to carry more weight than short bursts of visibility. Shetty’s positioning as a fitness-conscious, health-aware public figure aligns with the brand’s emphasis on purity and quality factors that are increasingly shaping consumer choices in modern Indian kitchens.
The extension also comes at a time when Zoff Foods is entering a more aggressive growth phase. The company recently raised $2 million in a Pre-Series B funding round led by JM Financial Private Equity, with participation from Aman Gupta, signalling a push towards expanding distribution, product innovation and market reach.
Company executives have positioned the continued partnership as a strategic anchor amid this expansion, reinforcing brand recall while entering new markets. For Shetty, the association remains rooted in shared values around authenticity and ingredient integrity attributes that resonate strongly with increasingly mindful consumers.
In a market crowded with new-age brands and shifting loyalties, Zoff’s approach suggests a different playbook: build slowly, stay consistent, and let familiarity do the heavy lifting. Because sometimes, in both branding and cooking, it’s not about reinventing the dish, it’s about perfecting it over time.
