iWorld
Jio GigaFiber drops to third position in Netflix ISP Speed Index ranking for June 2019
MUMBAI: Reliance led broadband service Jio GigaFiber has dropped to third position as per Netflix ISP Speed Index rankings of June 2019 in India. Earlier it had a speed of 3.53 Mbps which has now dropped to 3.49 Mbps.
7 Star Digital has been ranked as the fastest broadband service in the country with 3.54 Mbps, followed by Spectranet with 3.50 Mbps. Jio’s major rival Airtel broadband service has been placed in the fourth position with 3.35 Mbps.
Atria Convergence Technologies (ACT) has acquired the fifth position with 3.24 Mbps of average speed, YouBroadband with 3.17 Mbps speed at sixth, Hathway with 2.97 Mbps at seventh, and D-VoiS at eighth spot with 2.97 Mbps speed.
“The Netflix ISP Speed Index is a measure of prime time Netflix performance on particular ISPs (internet service providers) around the globe, and not a measure of overall performance for other services/data that may travel across the specific ISP network,” the streaming service said on its website.
iWorld
Frodoh, Chaupal introduce non-intrusive first-screen ads for OTT platforms
New ad-tech layer unlocks revenue without interrupting OTT viewing
MUMBAI: Frodoh has partnered with regional OTT platform Chaupal to roll out what it calls an industry-first “first-screen” monetisation framework, aimed at helping subscription-led streaming services generate additional revenue without interrupting content viewing.
The new model focuses on connected TV home screens, introducing ad formats that sit within the discovery layer rather than the content itself. In simple terms, viewers may notice subtle brand placements while browsing, but once they hit play, the experience remains ad-free.
The technology is designed to tap into high-attention areas such as session depth, viewing intent and discovery behaviour, turning previously unused interface space into monetisable real estate. For OTT platforms, this opens up a fresh revenue stream without diluting the premium experience that subscribers expect.
Chaupal chief executive officer Sandeep Bansal said the move balances growth with user trust. “By partnering with Frodoh, we are introducing a sophisticated ‘first-screen’ monetisation layer that integrates seamlessly into our UI, ensuring discovery remains native and non-intrusive while keeping content consumption ad-free.”
From Frodoh’s side, the pitch is clear: expand the ad pie without cluttering the screen. Frodoh founder and chief executive officer Russhabh R Thakkar said the framework creates a new category of advertising by unlocking high-visibility home screen inventory that was previously untapped.
Industry watchers see this as part of a broader shift in OTT monetisation strategies, especially as subscription platforms look to diversify revenue without risking churn. With connected TV usage rising steadily, the home screen is quickly becoming the next battleground for attention.
If the model scales, this partnership could signal a subtle but significant shift in how OTT platforms monetise, proving that sometimes, the most valuable ad space is the one you see before the show even begins.
