Hollywood
Jennifer Lawrence named the most bankable star of 2014
MUMBAI: Jennifer Lawrence’ blockbuster films The Hunger Games: Mockingjay – Part 1 and X-Men: Days of Future Past have made a total of $1.4 billion in the box office.
The success of these films has made the 24 year old actress the most bankable box office star of 2014, according to Forbes magazine.
Lawrence was listed ahead of Chris Pratt and Scarlett Johansson on Forbes’ annual list, which assigns rankings based on the year’s most successful films and the actors who starred in them.
Pratt came in second with a combined $1.2bn, thanks to the financial success of comic-book fantasy Guardians of the Galaxy and The Lego Movie, in which he provided the lead voice role.
Johansson made it to the third spot with a total of $1.18bn after appearing in superhero sequel Captain America: The Winter Soldier, Lucy and Under the Skin.
Here is the list of top 10 highest-grossing actors of 2014:
1. Jennifer Lawrence: $1.4bn (The Hunger Games: Mockingjay – part one, X-Men: Days of Future Past)
2. Chris Pratt: $1.2bn (Guardians of the Galaxy, The Lego Movie)
3. Scarlett Johansson: $1.18bn (Captain America: The Winter Soldier, Lucy, Under the Skin)
4. Mark Wahlberg: $1bn (Transformers: Age of Extinction)
5. Chris Evans: $800m (Captain America: The Winter Soldier, Snowpiercer)
6. Emma Stone: $764m (The Amazing Spider-Man 2, Magic in the Moonlight, Birdman)
7. Angelina Jolie: $758m (Maleficent)
8. James McAvoy: $747m (Days of Future Past, The Disappearance of Eleanor Rigby)
9. Michael Fassbender: $746m (Days of Future Past)
10. Hugh Jackman: $746m (Days of Future Past)
Hollywood
Disney sells out ad slots for 98th Oscars broadcast
Strong demand for live events turns the Academy Awards into a global, multi-platform marketing moment
NEW YORK: Hollywood’s biggest night has also become one of advertising’s hottest tickets. Disney has sold out all advertising inventory for the 98th Oscars, underscoring the growing demand from brands eager to ride the cultural wave of major live events.
The sell-out marks the sixth consecutive live tentpole success for Disney Advertising. The streak includes last year’s 97th Oscars, the 59th Annual CMA Awards, and Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest, signalling strong appetite among marketers for moments that bring audiences together in real time.
For advertisers, the Oscars are no longer just a single night of glitz and gold statues. Disney’s “Content Everywhere” strategy has expanded the awards show into a sprawling, multi-platform brand playground spanning linear television, streaming, social media and digital content.
“Live continues to be one of the most powerful ways for brands to connect with engaged audiences at scale, and the Oscars represent the very best of culture, creativity and community,” said Disney Advertising SVP, entertainment and streaming solutions John Campbell. He added that the company has reshaped the show’s commercial potential into a connected experience that stretches well beyond the broadcast.
Brands such as Mazda, Pfizer and Volkswagen of America are tapping into Disney’s wider ecosystem, appearing across original content segments including Know Your Movies on Hulu and Critically Acclaimed on Disney+. Partnerships also extend to social media through TikTok Pulse Premiere and to custom brand storytelling created by Disney CreativeWorks.
The result is what Disney calls the “Oscars Everywhere” approach. Rather than a few high-profile ad breaks, advertisers now find themselves woven through a series of moments before, during and after the ceremony.
These include On The Red Carpet at The Oscars, a live pre-show syndicated across major local markets and streamed nationwide, and the After the Oscars Show, which keeps the conversation going once the final award has been handed out.
This year’s sponsors include Rolex, returning for its ninth year, and Burger King, which joins the Oscars advertiser roster for the first time. Other brands in the mix include Disney Cruise Line, Dunkin’, Eli Lilly and Company, Eucerin, Intuit TurboTax, L’Oréal, McDonald’s, Microsoft, Miebo, Paris Baguette, Peacock, Starbucks, State Farm, Toyota and Verizon.
The 98th Oscars will take place on March 15, 2026, at the Dolby Theatre at Ovation Hollywood. The ceremony will be broadcast live on ABC and streamed on Hulu, reaching audiences in more than 200 territories worldwide.
