iWorld
Jeev Milkha Singh reflects on golf and life in ‘Duologue with Barun Das’ season two
Mumbai: The much-anticipated fourth episode of ‘Duologue with Barun Das’ season two premiered on News9 Live, India’s only 24×7 digital English news stream, at 9 pm on 8 June 2024. The episode featured TV9 Network MD and CEO Barun Das in an engaging conversation with India’s most iconic golfer, Jeev Milkha Singh.
In a heartfelt and candid exchange, Jeev Milkha Singh shares that it was his father, the legendary sprinter Milkha Singh, who introduced him to the world of golf. He recounts his early experiences on the golf course fondly, playing alongside his father and other young enthusiasts. He further emphasizes how his father acted both as a source of support and as a prudent advisor, warning him of the risks of taking up a sport professionally.
Discussing the idea of a ‘sporting gene’ in light of the sporting success of both his parents, Jeev attributes his success not to genetics but to a mindset instilled in him from a young age. He recalls how the philosophy of hard work, practice, and belief in oneself was a recurring theme at family dinner table conversations, which played a crucial role in shaping his professional approach.
The duologue enters philosophical territory as Jeev reflects on the nature of golf and its parallels with life itself. “As a professional golfer, you will wake up one day and you will be brilliant that day. And next day, you’re playing like a beginner. So it teaches you. Every day is not the same, but whatever is thrown at you, you make the most out of it. You go out and fend for yourself. Handle the situation in the best manner that is thrown at you. And you’ve got to use your mind. You cannot lose it”, said Jeev.
Here, host and media maverick Barun Das added his own insights gleaned from the golf course. Viewing the game from the perspective of a corporate leader, Das opined that golf taught him that by keeping an eye on the result, he lost one on the process. Elaborating on process vs outcome, he believes that a golfer isn’t hitting a ball, but making a perfect swing with the ball just happening to be in the path of the swing.
The duologue also touches upon the subject of golf in India, and the need for systemic support to nurture talent. Acknowledging the large reservoir of untapped golfing talent in India, Jeev advocates for the creation of more public golf courses and driving ranges to democratise the sport, emphasizing the importance of building an ecosystem that encourages people to play and pursue excellence.
The episode offered viewers a rare glimpse into the personal and professional life of one of India’s most celebrated golfers, and his relationship with one of India’s most beloved athletes, exclusively on News9 Live.
iWorld
Crocs India ropes in Rakesh Bedi for quirky new digital campaign
Veteran actor brings humour and nostalgia to brand’s latest ‘Crocshake’ film.
MUMBAI: Crocs has decided to shake things up quite literally by teaming up with veteran actor Rakesh Bedi for its latest digital campaign. The campaign, conceptualised by One Hand Clap, cleverly taps into the current wave of nostalgia and character-led content. It features Rakesh Bedi, who is currently enjoying renewed popularity after Dhurandhar, in a series of increasingly chaotic yet humorous everyday situations.
At the centre of the film is a simple handshake that spirals into a chain of unexpected twists, culminating in the fun “Crocshake.” The light-hearted narrative highlights how ordinary social moments can turn into memorable ones, perfectly aligning with Crocs’ brand ethos of individuality, comfort, and self-expression.
Crocs India country manager Manoj Juneja said the campaign reflects the brand’s desire to stay culturally relevant. “This collaboration with Rakesh Bedi blends humour, nostalgia, and contemporary trends to create content that entertains and sparks conversations,” he noted.
Rakesh Bedi added, “What I loved about this campaign was how naturally the humour came through. It takes a simple, everyday situation and turns it into something completely unexpected. It’s always exciting to be part of something audiences can instantly connect with.”
The campaign builds on Crocs India’s ongoing strategy of creating relatable, digital-first storytelling that resonates with a wide audience while staying true to the brand’s playful personality.
In a crowded footwear market, Crocs continues to stand out by keeping things fun, comfortable, and conversation-worthy proving once again that sometimes all you need is a good shake (or Crocshake) to make your mark.
