GECs
‘Jassi’s…’ plot transiting to some serious drama
MUMBAI: Well, for Jassi Jassi Koi Nahi the track has been built and the flagship show of Set India is ready to move ahead into some real drama.
After its one hour special last night; celebrating one year on air, starting tonight, the confusion between lead character Jassi and spurned suitor Purab is finally sorted out when Purab walks into Jassi’s birthday bash with a cake and it then moves on to Jassi’s realisation of what that gesture essentially meant.
What’s next is the queen of hearts moves on to becoming the queen of the boardroom, with Jassi demanding that big boss Armaan make her CEO of Gulmohar. With her ultimatum of either CEO or out; Armaan is left with no choice but to bestow her with the coveted title.
Jassi is then challenged by key rivals like Mallika and Aryan who ensure her already uphill task gets even tougher. Also, one sees Jassi face trials and tribulations in her attempts to recoup the lost money of the fashion house as well as her endeavours in ensuring improvement of the company’s financial status.
This then leads to Jassi’s transformation. No, not her looks as yet! It’s the transformation of a more confident, more wary and street smart woman who finally starts to understand the cruel ways of the world. Finally, Jassi sheds her innocence.
Speaking to indiantelevision.com, Sony’s EVP programming and response Tarun Katial says, “It’s exciting, innovative and an interesting time at Jassi… where the well talented supposed ugly duckling gets a chance to prove her mettle.”
Jassi..’s ratings have been dipping lately and is not as up there as it used to be. When questioned on this Katial says, “Yes, there has been a slight dip, as people have been waiting for some zing and spike. Also, every track has a setting up phase and then progresses into full blown drama. The show was a build up till date and will now move on to a different zone.”
So, Jassi is in transit right now. Maybe once the show reaches destination drama, the ratings scene at the Jassi.. pad will look a lot more colourful.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
