iWorld
Jason Monteiro joins HBO Max as GM for Southeast Asia, Hong Kong and Taiwan
Mumbai: WarnerMedia has appointed Jason Monteiro as general manager of HBO Max for Southeast Asia, Hong Kong and Taiwan. He will temporarily report to HBO Max international head Johannes Larcher until a new managing director for the broader INSEAK region (India, Southeast Asia and Korea) is appointed.
Monteiro will be responsible for the day-to-day operations of WarnerMedia’s direct-to-consumer business leading content experience, brand, marketing, subscriber management and digital partnerships. He will oversee the existing HBO Go streaming service and the eventual launch of HBO Max in APAC and the Middle East region, said the statement.
“Jason arrives at HBO Max with a proven track record of building and growing subscription services across Asia and other important global markets,” said Johannes Larcher. “He is a passionate leader known for building and inspiring high-performing teams, and I am eager to see his leadership in action as he steps into his new role today.”
“I could not be more excited to be joining this amazing organisation and in particular to lead the charge for HBO Max,” said Monteiro. “It’s going to be such a thrill to work with the people across WarnerMedia to bring the likes of Game of Thrones, Harry Potter, DC, Warner Bros, HBO favorites, new Max Originals and many more, to the viewers in Southeast Asia.”
Moneteiro was previously associated with Arabic streaming service Shahid as director of advertising video-on-demand (AVOD). He was responsible for P&L for the free ad-supported tier offered by the service, ensuring that it had the widest user reach, user engagement, unique content offering and best digital video advertising solution for brands in the Middle East.
Prior to that, he was associated with Southeast Asian streaming service iflix as chief marketing officer and general manager of Indonesia and Malaysia. He has also worked at telco majors such as Indosat Ooredoo and Vodafone.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
