I&B Ministry
Jaitley issues warning on titillating programming
Indian information and broadcasting minister Arun Jaitley issued a stern warning to TV channels which are banking on nudity and semi-nudity or provocative programming to attract audiences and generate viewership.
“People have protested about how some organisations are taking advantage of liberal norms in India. Why should you have a stripper in a airconditioner ad which was shown recently on television? Why should a condom commercial be so erotic and put on television for all to see,” he asked. “If fashion is to be marketed in terms of transparent clothing, and every decency violated on TV screens, I don’t know if we can allow that. The cable and satellite industry has to morally police itself. Also advertisers. There are issues which affect our sensibilities. I don’t think Indian society is prepared for this. We want a liberal regime. Hard censorship is abhorrent to any democracy. But if industry is not interested then we may have to step in.”
Jaitley was speaking while addressing a gathering organised by FICCI on what Indian entertainment should be doing to ensure rapid growth in the new millennium on 30 March.
Jaitley was pretty caustic about his ministry’s position on this issue. Should the government step in when we have control devices such as child locks, he was asked. Should it not be the responsibility of the parent or adult?
He responded icicly: “The industry has absolutely no responsibility does it? TV censorship in India is not in the form of pre-censorship. It is like the green channel in the Customs where the onus is on you to declare honestly. But if we allow some channels which are not comlying honestly than five others will get in and take advantage of our liberal attitude. ”
Going by Jaitley’s statements it is quite likely that the government may shortly come out with a ban against the Michael Adam promoted Fashion Television, which is generating high viewerships in India mainly because of scantily clad models. Jaitley had banned Russian channel TB6 last year because it showed pornographic films and had ordered Indian cable networks to stop carrying it on their networks. Most Indian cable TV operators have complied since.
I&B Ministry
Government sets up AI governance group to steer policy
AIGEG to align ministries, assess jobs impact, guide AI deployment.
MUMBAI: If artificial intelligence is the engine, the government is now building the dashboard and making sure everyone reads from the same screen. The Centre has constituted a new inter-ministerial body to coordinate India’s approach to AI, formalising a key recommendation from its governance framework and the Economic Survey. The AI Governance and Economic Group (AIGEG), set up by the Ministry of Electronics and Information Technology, will act as the central platform to align AI-related policy across ministries, regulators and departments, an attempt to bring coherence to what has so far been a fragmented and fast-evolving landscape.
The group will be chaired by union minister Ashwini Vaishnaw, with minister of state Jitin Prasada as vice chairperson. Its composition reflects both technological and economic priorities, bringing together the principal scientific adviser, the chief economic adviser, and the CEO of NITI Aayog, alongside key secretaries from telecommunications, economic affairs and science and technology. A representative from the National Security Council Secretariat is also part of the group, while the MeitY secretary will serve as member convenor.
At its core, AIGEG is designed to do two things: coordinate and anticipate. On the policy front, it will review existing regulatory mechanisms, issue guidance across sectors and ensure companies remain compliant with evolving legal frameworks. Beyond that, it will oversee national initiatives on AI governance, with a focus on enabling responsible innovation rather than merely regulating it.
The economic dimension is equally central. The group has been tasked with assessing how AI-driven automation could reshape jobs identifying which roles are most at risk, where those impacts may be geographically concentrated, and whether technology will augment or replace human labour. Based on these assessments, it will develop mitigation strategies and transition plans, signalling a more proactive stance on workforce disruption.
In parallel, AIGEG will work with industry stakeholders to chart a long-term roadmap for AI adoption, categorising use cases into “deploy”, “pilot” or “defer” buckets depending on readiness factors such as data availability, skill levels and regulatory clarity. The aim is to move from broad ambition to structured execution deciding not just what can be built, but what should be built now.
The group will function as the apex layer in India’s AI governance architecture, supported by a Technology and Policy Expert Committee that will track global developments, emerging risks and regulatory priorities. Together, the two bodies are expected to shape both the pace and direction of AI adoption in the country.
In a landscape where technology often outruns policy, the creation of AIGEG signals an attempt to close that gap ensuring that India’s AI journey is not just rapid, but also coordinated, accountable and economically grounded.
