iWorld
Jai Mahalakshmi now streaming on Hari Om OTT
Mumbai: Hari Om OTT, India’s streaming platform for Vedic history and devotional content, has announced its new series Jai Mahalakshmi, featuring Puja Banerjee in the lead role. The series tells the story of goddess Mahalakshmi, embodying wealth, prosperity, and fortune. Blending traditional storytelling with modern production, it offers a visual portrayal of devotion, compassion, and wisdom.
In Jai Mahalakshmi, the divine goddess descends from her celestial abode to restore balance in the universe, confronting the chaos unleashed by the demon Kolhasur. With the guidance of Lord Vishnu and her own unparalleled wisdom and strength, she battles the forces of darkness to protect humanity and restore prosperity. The series beautifully showcases the goddess’s power, compassion, and timeless values as she overcomes challenges to bring peace and harmony to the cosmos.
Banerjee said, “After taking a break from the industry, I couldn’t resist the opportunity to play Mata Lakshmi. It truly felt like a once-in-a-lifetime role, and as someone who has always held great belief in the goddess, it was deeply personal for me. I’ve fasted every Thursday in devotion to Mata Lakshmi, so portraying her on screen felt like a natural extension of my faith. This role allowed me to connect spiritually while bringing her grace, strength, and compassion to life. It’s more than just a character—it’s a journey of empowerment that I’m proud to share with the world.”
She further added, “The role demanded not just physical preparation but emotional depth. Her journey in the show is not just about the battles she fights but also about the wisdom she imparts. It’s an honor to bring this iconic character to life on screen, and I hope audiences feel inspired by her as much as I did portraying her.”
Hari Om OTT CEO Megha Agarwal said, “We are thrilled to bring Jai Mahalakshmi to audiences at a time that perfectly aligns with the essence of Mata Lakshmi’s story and the values she embodies. From the visuals to the storytelling, everything was crafted to deliver an epic experience, inviting viewers of all generations to explore the greatness and incredible journey of Mata Lakshmi. With Jai Mahalakshmi, we are proud to showcase India’s rich culture and heritage to the world, connecting audiences with our vibrant traditions and spiritual legacy.”
Hari Om OTT head of content Angira Vats added, “Our vision at Hari Om was to present stories that resonate with audiences of all ages. Jai Mahalakshmi is a testament to that goal, blending mythology with engaging visuals. We’re proud to bring such a culturally significant story to life for the first time on Indian OTT.”
Hari Om OTT, India’s first streaming platform dedicated to mythological, devotional, and spiritual content, brings forward the stories and values of Indian culture through original series, documentaries, music, and live broadcasts.
The platform is available on devices including Play Store, App Store, Google TV, Fire TV, Samsung TV, Apple TV, and LG TV.
e-commerce
Insight Cosmetics partners with Pinda for homegrown beauty push
New campaign ‘Kudiye… ghar ki yaad nahi aayi tujhe?’ celebrates toxin-free, skin-first Indian formulations over imported ideals.
MUMBAI: Insight Cosmetics has just turned the beauty narrative on its head and it’s doing it with a very familiar face. The fast-growing Indian beauty brand has teamed up with Udaybir Sandhu, better known as Pinda from the hit series Dhurandhar 2, for a campaign that proudly puts “Made in India” at the centre. Titled “Kudiye… ghar ki yaad nahi aayi tujhe?”, the film taps into that deeply relatable feeling of rediscovering something better right at home, challenging the long-held notion that international always equals superior.
Instead of chasing global trends, Insight is highlighting what it does best: skin-first, ingredient-conscious, toxin-free formulations designed specifically for Indian skin tones, textures and climates. The campaign positions sattu-level honesty and performance as the new standard confident, rooted and globally competitive.
Insight Cosmetics director and spokesperson Mihir Jain said, “Insight has always believed that India doesn’t need to look outward for validation. We have the talent, the understanding, and the capability to create world-class beauty products right here. Pinda represents that same confidence rooted, real, and unapologetically Indian.”
Pinda added, “There’s real pride in representing something that’s ours. For too long, we’ve been told that better comes from outside. Insight is changing that. This is about backing what’s made for us, trusting what understands us, and owning our identity with confidence.”
The collaboration rests on four clear pillars, proudly homegrown innovation, a strict toxin-free promise, a genuine skin-first approach, and deep cultural relevance that speaks to a generation both rooted in India and globally aware.
In a market long dazzled by foreign labels, Insight Cosmetics and Pinda are quietly proving that the most powerful beauty move is the one that feels like home. The campaign doesn’t just sell products, it sells a mindset, that the best glow is the one you already recognise. And right now, that glow is proudly, unapologetically Indian.
