eNews
Jagran New Media’s HerZindagi expands into the Tamil market
Mumbai: Jagran New Media’s lifestyle website HerZindagi.com announced its entry into the Indic language landscape with the launch of its Tamil site, following its success in Hindi and English. HerZindagi.com in Tamil brings to its readers an array of content tailored for women, across the topics of fashion, beauty, shopping, recipes, travel, kitchen hacks, finance, and more. With this launch, Jagran New Media expands its reach to a new section of readers across the globe. It is one of many steps in its incredible growth trajectory and expansion plan to bring the magic of HerZindagi to everyone.
Jagran New Media CEO Bharat Gupta said, “Indian digital users are growing exponentially, especially from tier two and three cities. It is no surprise that 75 per cent of that growth is coming from Indic language users, compared to a mere three per cent of English language users in India. With a brand like HerZindagi, which has already won the trust of its readers in the Hindi heartland, it is the logical next step for us to take this exciting platform to the readers in the south of India.”
Associate VP and business head of health & lifestyle verticals Megha Mamgain said, “Our teams are carefully studying the interests of Tamil readers and creating content that captures regional nuances, is relatable, accurate, and adds value to the lives of our readers. We hope to serve this carefully created content to Tamil readers in India and across the world. Using what we’ve learned from the success of HerZindagi.com in Hindi, we hope to put the interests of Tamil women readers front and center.”
HerZindagi, the company added, has a user base of over 19 million. HerZindagi was launched in 2018 with the aim of creating a platform to serve the interests of women. HerZindagi has consistently served original, credible, and relatable content. In a digital environment where male users and GenZ took precedence, HerZindagi brought the focus to the needs and wants of the mature women of today.
Strengthened by the trust of its millions of users, HerZindagi is now expanding its reach with this Tamil launch. With this launch, HerZindagi.com is expanding its reach in the South Indian market with the larger intent to launch in Telugu, Kannada, and Malayalam in the upcoming months.
With the same commitment to serving original, expert-backed content that is utility-based, HerZindagi Tamil offers to bring value and enrich the lives of its readers. The content has been crafted keeping in mind the interests and sensibilities of the Tamil audience. Along with text articles, the site also offers Google Web Story format, which will allow users to experience the rich media, tappable stories that are created for a mobile first experience.
eNews
PNB partners Kiwi to launch credit-enabled UPI for users
Targets 180 million customers; RuPay card offers 0.5 per cent to 1.5 per cent cashback
MUMBAI: Swipe, tap, or scan credit is quietly slipping into the rhythm of everyday payments, and Punjab National Bank wants in on the action. The state-run lender has partnered with Kiwi to roll out credit-enabled UPI payments for its 180 million customers, marking a significant push to blend traditional banking with India’s fast-evolving digital payments ecosystem.
At the centre of the collaboration is the launch of the PNB Kiwi Credit Card on the RuPay network. The card is designed with a digital-first approach, offering fully online onboarding and seamless integration with UPI, allowing users to transact via scan-and-pay while accessing credit.
The offering also brings in a rewards layer, with cashback ranging from 0.5 per cent to 1.5 per cent on online transactions, positioning the product as both a convenience play and a spending incentive.
The move comes as UPI continues to dominate India’s digital payments landscape, increasingly blurring the lines between debit-led transactions and credit access. For PNB, which operates over 10,000 branches around 60 per cent in semi-urban and rural areas, the partnership signals a targeted effort to extend formal credit to segments that have traditionally remained underserved.
The collaboration also reflects a broader industry shift, where banks and fintech platforms are converging to embed credit directly into payment flows, reducing friction while expanding access.
With RuPay credit cards gaining traction and UPI evolving beyond peer-to-peer transfers, the PNB–Kiwi tie-up positions both players at the intersection of scale, accessibility, and the next phase of digital finance in India.
