iWorld
Jacqueline Fernandez invites India to dance with Disney+Hotstar’s ‘Home Dancer’
MUMBAI: Disney+ Hotstar, India’s largest premium streaming platform, has roped in Bollywood star Jacqueline Fernandez to launch a first-of-its-kind online dance competition – Home Dancer. As people across India remain confined to their homes, Disney+ Hotstar is gearing up to offer a unique opportunity for dance lovers to showcase their moves from the comfort of their homes.
Karan Wahi, popular TV celebrity and youth icon, will bring his infectious humour and energy to the show as its host. With the premier of the pilot episode slated for 25th May, Disney+ Hotstar is gearing up to motivate the dancer within you to find the stage that it truly deserves. Get ready to dance away your lockdown bluesas submissions begin from today. While sharing their excitement, Jacqueline Fernandez and Karan Wahi urged viewers across India to put on their dancing shoes and participate in Home Dancer.
For details: https://homedancer.hotstar.com
Bollywood star Jacqueline Fernandez said: “I am elated to launch Disney+ Hotstar’s unique dance competition, Home Dancer. As a fitness enthusiast, dance gives me an adrenaline rush while also working as a form of therapy for my body, mind and soul. This show offers dance enthusiasts a platform to showcase their talent from the comfort of their homes to millions of viewers. As we try and cope with the new realities of social distancing, it is a great time to unleash our creative instincts and dance our way to coveted prizes on ‘Home Dancer’ every week.”
Excited to be a part of the show, Karan Wahi added: “While I have hosted iconic dance shows in the past, I’m extremely excited to host Disney+ Hotstar’s ‘Home Dancer’ because I haven’t done anything like this before. We’re all adjusting to spending a lot of time with family and doing domestic chores while we’re stuck at home. We desperately need outlets of expression and Home Dancer is just that opportunity. Dance is such a big part of our culture, and this show will draw you in with its raw appeal.”
To participate in the show, participants can login to the Disney+ Hotstar app, select the theme of the week and choose any one of the pre-loaded tracks to submit their respective 60-90-second dance videos on the microsite. Viewers will be given the chance to vote for the winners. Spanning a period of five weeks, there will be a cash prize of Rs 4 lakh up for grabs every week.
e-commerce
Insight Cosmetics partners with Pinda for homegrown beauty push
New campaign ‘Kudiye… ghar ki yaad nahi aayi tujhe?’ celebrates toxin-free, skin-first Indian formulations over imported ideals.
MUMBAI: Insight Cosmetics has just turned the beauty narrative on its head and it’s doing it with a very familiar face. The fast-growing Indian beauty brand has teamed up with Udaybir Sandhu, better known as Pinda from the hit series Dhurandhar 2, for a campaign that proudly puts “Made in India” at the centre. Titled “Kudiye… ghar ki yaad nahi aayi tujhe?”, the film taps into that deeply relatable feeling of rediscovering something better right at home, challenging the long-held notion that international always equals superior.
Instead of chasing global trends, Insight is highlighting what it does best: skin-first, ingredient-conscious, toxin-free formulations designed specifically for Indian skin tones, textures and climates. The campaign positions sattu-level honesty and performance as the new standard confident, rooted and globally competitive.
Insight Cosmetics director and spokesperson Mihir Jain said, “Insight has always believed that India doesn’t need to look outward for validation. We have the talent, the understanding, and the capability to create world-class beauty products right here. Pinda represents that same confidence rooted, real, and unapologetically Indian.”
Pinda added, “There’s real pride in representing something that’s ours. For too long, we’ve been told that better comes from outside. Insight is changing that. This is about backing what’s made for us, trusting what understands us, and owning our identity with confidence.”
The collaboration rests on four clear pillars, proudly homegrown innovation, a strict toxin-free promise, a genuine skin-first approach, and deep cultural relevance that speaks to a generation both rooted in India and globally aware.
In a market long dazzled by foreign labels, Insight Cosmetics and Pinda are quietly proving that the most powerful beauty move is the one that feels like home. The campaign doesn’t just sell products, it sells a mindset, that the best glow is the one you already recognise. And right now, that glow is proudly, unapologetically Indian.
