e-commerce
Jabong.com integrates fashion with technology, sets up Jabong Labs
MUMBAI: Jabong.com, an online fashion destination, is stepping into the Silicon Valley of India with its new establishment – Jabong Labs.
Jabong’s sole focus since its inception has been fashion and in order to provide fashion with convenience, Jabong is setting up its very own research and development center – Jabong Labs, which will provide customer experience adept with the latest scientific know-how. The goal is to marry the best of consumer experience that comes with buying and experiencing fashion with the state of art technology on the official website and mobile application.
On the occasion of the launch of the new office at Bengaluru, Jabong.com HR head Ashu Malhotra said: “In order to further enhance customer experience, we are establishing a new office in Bengaluru singularly focused on making online shopping more transparent and user friendly. This technology lab will be used to further improve our backend systems with a focus on meeting long term IT goals for the organisation. The new office will include a talent pool of software engineers and techies with extraordinary IT skills who will further contribute to make us market leaders in the online shopping business.”
With the advent of m-commerce and extensive internet penetration within our nation, Jabong has recognised the alarming need to improve and constantly innovate for better technology.
Jabong has in place a strong leadership team that brings strong and relevant industry experience, along with a board of advisers, who are veterans in ecommerce product and technology.
Jabong Technology Labs is one such platform that enables innovation and faster implementation of newer features.
e-commerce
Insight Cosmetics partners with Pinda for homegrown beauty push
New campaign ‘Kudiye… ghar ki yaad nahi aayi tujhe?’ celebrates toxin-free, skin-first Indian formulations over imported ideals.
MUMBAI: Insight Cosmetics has just turned the beauty narrative on its head and it’s doing it with a very familiar face. The fast-growing Indian beauty brand has teamed up with Udaybir Sandhu, better known as Pinda from the hit series Dhurandhar 2, for a campaign that proudly puts “Made in India” at the centre. Titled “Kudiye… ghar ki yaad nahi aayi tujhe?”, the film taps into that deeply relatable feeling of rediscovering something better right at home, challenging the long-held notion that international always equals superior.
Instead of chasing global trends, Insight is highlighting what it does best: skin-first, ingredient-conscious, toxin-free formulations designed specifically for Indian skin tones, textures and climates. The campaign positions sattu-level honesty and performance as the new standard confident, rooted and globally competitive.
Insight Cosmetics director and spokesperson Mihir Jain said, “Insight has always believed that India doesn’t need to look outward for validation. We have the talent, the understanding, and the capability to create world-class beauty products right here. Pinda represents that same confidence rooted, real, and unapologetically Indian.”
Pinda added, “There’s real pride in representing something that’s ours. For too long, we’ve been told that better comes from outside. Insight is changing that. This is about backing what’s made for us, trusting what understands us, and owning our identity with confidence.”
The collaboration rests on four clear pillars, proudly homegrown innovation, a strict toxin-free promise, a genuine skin-first approach, and deep cultural relevance that speaks to a generation both rooted in India and globally aware.
In a market long dazzled by foreign labels, Insight Cosmetics and Pinda are quietly proving that the most powerful beauty move is the one that feels like home. The campaign doesn’t just sell products, it sells a mindset, that the best glow is the one you already recognise. And right now, that glow is proudly, unapologetically Indian.
