DTH
Jabil completes $ 185 million acquisition of Celetronix
MUMBAI: Jabil Circuit, Inc. has acquired Celetronix, a leading electronic manufacturing services (EMS) company in India, for around $185 million, including debt.
The purchase price consists of around $155 million in cash plus the assumption of $30 million in debt. The acquisition process was completed on 31 March, a source said.
Celetronix offers services from design and prototyping and is the strategic partner used by many of the world’s recognised brands in set-top satellite decoders, computers, home electronics, networking and server appliances. The company, for instance, does work for direct-to-home (DTH) service provider EchoStar in the US.
Jabil, a premier EMS company in the world, will be able to get access to low-cost manufacturing from India while targeting new markets and customers. Also, its manufacturing footprint will expand in India. Jabil currently manufactures in 176,000 square feet in Ranjangaon, India. Celetronix has manufacturing facilities in Mumbai, Chennai and Pondicherry.
Indiantelevision.com e-mailed a set of questions to the company on the acquisition details and its expansion plans. But Celetronix officials in Mumbai declined to comment.
Celetronix, founded by the Tandon family, has low-cost manufacturing facilities in India and delivers through its worldwide locations including India, US, Malaysia, Singapore and Sri Lanka.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
