News Broadcasting
iTV’s CRO and NewsX CEO Sanjay Dua quits
MUMBAI: iTV Network’s group chief revenue officer Sanjay Dua has stepped down from his responsibilty. Dua was responsible for providing strategic direction and creating new opportunities in the market. He also worked towards innovative revenue mode;ls for the network’ growth and was also closely associated with the company’s commercial sports property.
“There is no solid reason behind his resignation. He wishes to pursue other opportunities in life and give some valuable time to his personal life. He is just taking a short break for now”, said founder and promoter of iTV Network Kartikeya Sharma.
He had joined NewsX as the CEO and iTV as CRO in September 2014.
Dua comes with a lavish experince of working with Network18 News Media as the CEO andd handles CNN-IBN, IBN7, IBN-Lokmat and History TV18. He also managed the advertising sales of CNBC-TV18, CNBC-Awaaz, CNN-IBN, IBN7, IBN-Lokmat and History TV18. Before joining Network18, he was National Sales Head for Zee News Network.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
