iWorld
ITV virtual roundtable on seamless video experience today
MUMBAI: The latest roundtable in the Vidnet tech series being organised by Indiantelevision.com will be held today, 12 May, at 5 pm. Powered by Bitmovin, the webinar will discuss the “challenges of ensuing seamless video experience during the Covid2019 pandemic & beyond.”
The pandemic meant many more people were at home, consuming content, delivered on streaming platforms and television. Data consumption rose to levels not seen before. In India, most of the streamers started delivering videos in the standard definition format as against HD because of the stress on bandwidth. What other lessons has the current crisis and pandemic taught streamers? What else did they do to deliver a better seamless experience to consumers? And going forward what else can be done? The webinar seeks to find answers to these questions, and many more.
The virtual roundtable will feature Dan Balis, senior product manager at Bitmovin, and will be moderated by Indiantelevision.com founder, CEO & editor in chief Anil Wanvari.
Bitmovin is built for technical professionals in the OTT video market with software solutions to help optimize customer operations and reduce time-to-market. Dan's work at Bitmovin focuses on the Bitmovin Player. He has over 15 years experience launching streaming video products and platforms at scale for media and technology companies that include Viacom, Bright cove, and AOL. His specialties include video platforms, cloud, analytics, SAAS, and ad tech.
The roundtable will have technology heads of some of the prominent OTTs as delegates. They include: Hoichoi technology head Alok Majumdar, Eros Now CTO Lokesh Chauhan, Zee5 technology head Tushar Vohra, SonyLIV head of technology Manish Verma, LOCO – Pocket Aces VP engineering Viral Mehta, Lionsgate India director of product Mohit Khatwani, and ScoopWhoop Media CTO Vinay Gupta,
The event will be simulcast on zoom and Facebook.
eNews
Barc India, Nielsen launch Barc | Nielsen One Ads, a unified cross-media ad measurement tool
JioHotstar to deploy cross-screen measurement during T20 World Cup 2026
MUMBAI: Broadcast Audience Research Council India and Nielsen have joined forces to launch Barc | Nielsen One Ads, a cross-media measurement system designed to give advertisers a unified view of advertising performance across television and digital platforms.
The new framework combines Barc India’s linear television viewership data with digital audience measurement from Nielsen One Ads. The result is a single dataset that measures advertising reach and frequency across four screens: linear tv, connected tv, mobile and computer, while removing duplicated audiences across devices.
The move comes as India’s media landscape grows increasingly fragmented, with advertisers struggling to reconcile data from multiple platforms. The joint system aims to provide a single, deduplicated picture of campaign performance and audience reach.
“This marks a defining moment for cross-media ad measurement in India,” said Barc India chief executive Nakul Chopra. “Barc | Nielsen One Ads brings together television and digital screens in a unified system, enabling advertisers to understand their true reach and incremental impact across the entire media ecosystem.”
Nielsen chief product officer Akhil Parekh, said the collaboration addresses a long-standing challenge for advertisers. “Brands have had to stitch together fragmented data to understand how campaigns perform. A single, deduplicated view across screens is something the industry has needed for years.”
The first deployment will take place on JioHotstar, which will use the system to measure advertising during the ICC Men’s T20 World Cup 2026 hosted by India and Sri Lanka. Barc India said the framework could expand to include more broadcasters and platforms if industry demand grows.
Among the system’s key features are unified four-screen reporting, advanced reach deduplication to eliminate duplicate viewers across devices, and detailed metrics including average frequency, gross rating points and demographic performance.
