News Broadcasting
iTV Network onboards Priyanka Datta as chief business officer
Mumbai: iTV Network has roped in Priyanka Datta as chief business officer. Her previous stint was with Enterr10 Television as the business head of Dangal TV and Enterr10.
Datta comes in with a rich experience of 27 years spanning across various roles in the TV industry. She has spearheaded multiple functions in various verticals across genres/companies in the broadcasting industry, where business planning/reviewing and relationship management have been her areas of expertise. She has worked with media giants such as Zee Network, Network18, Enterr10, HFCL-Nine Broadcasting India, and Sahara India, to name a few.
Datta has successfully led sales of the entertainment business at Zee Network for over 14 years. From being at the helm of Zee TV and Zee Cinema channels, she has also spearheaded regional and English channels.
Datta was behind the successful launch of the Zee Anmol & Zindagi channels. Her vast experience in areas such as sales & marketing, reviewing & selecting content, distribution, etc. fueled a concentrated burst of energy that paid off in a major boost to the brand. At Network18, she has successfully strategised and spearheaded sales of the CNBC Business Network channels and CNN News18.
In her new role, Datta will be responsible for strengthening the revenue for the entire network. She will also be responsible for incubating new ideas, introducing and delivering breakthrough solutions at the iTV network, creating new IPs, and executing sales strategies aimed at driving growth.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
