News Broadcasting
ITV, Channel Ten to telecast Euro 2004
MUMBAI: Channel Ten and ITV will telecast live the UEFA Euro 2004 soccer championship. The tourney kicks off on 12 June to 4 July in Portugal.Channel Ten will operate through ITVs satellite.
Managing Director of the events marketing firm, Lowe Scanad, Nandkishor Buty quoted in media reports as saying all 31 games would be televised live on the two stations, reaching out to the local soccer fans.
Buty revealed that ITV and Channel Ten have developed sponsorship packages and spot buy packages for various clients to give them an opportunity to market their brands.
IPP Executive Chairman Reginald Mengi called for firms to use the event to advertise their products, as it was one of the leading soccer tournaments in the world held after every four years.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
