iWorld
“iTAP’s Engage and Earn System: a game-changer for User Rewards”: says iTAP CMO Haroon Shergill
Mumbai: Triple Com Media Group’s iTAP app is quickly becoming the go-to platform for young smartphone users in India. With its revolutionary Engage and Earn system, iTAP rewards users for their engagement on the app through iCoins, which can be used to win cash and exciting prizes. Users can earn iCoins by watching content, playing games, sharing with friends, and more.
iTAP offers a user-friendly interface and personalized recommendations to help users discover and enjoy their favourite web series, movies, comedy shorts, mobisodes, gaming, and e-sports content. With over 18,000 hours of content, iTAP is constantly updating its platform with special features and exciting updates.
“Our Engage and Earn system has been a game-changer for iTAP. Users love being rewarded for their engagement, and content creators appreciate the platform’s new model that shares revenue and incentivizes engagement,” says iTAP chief marketing officer Haroon Shergill. “We believe that iTAP has the potential to transform the entire entertainment industry in India by providing a sustainable and rewarding platform for creators and users.”
iTAP is available for download from the Google Play Store (Android) and iOS App Store (iPhone) and subscribe for Rs. 99 per year (27 paisa/day). The platform has already amassed over half a million users in India, and its popularity amongst young Indians continues to grow.
“We’re excited to see the tremendous growth in daily active users who enjoy watching short-form content and playing Indian IP games on our platform,” says Shergill. “Our focus has predominately been on Maharashtra, Gujarat, Uttar Pradesh, Delhi, and NCR, but we’re looking to expand to newer markets in India to tap into our target audience.”
A recent report released in March 2023 by Nielsen titled ‘India Internet Report 2023’ said that nearly half of rural India was on the internet, with strong growth of 30%, and more headroom for growth in the future. iTAP is already becoming popular among 13-25 years of users from the tier 2 and tier 3 markets.
iWorld
Meta plans 8,000 layoffs in new AI-led restructuring wave
First phase from May 20 may cut 10 per cent workforce amid AI pivot.
MUMBAI: At Meta, the future may be artificial but the cuts are very real. The social media giant is reportedly preparing a fresh round of layoffs, with an initial wave expected to impact around 8,000 employees as it doubles down on its artificial intelligence ambitions. According to a Reuters report, the first phase of job cuts is slated to begin on May 20, targeting roughly 10 per cent of Meta’s global workforce. With nearly 79,000 employees on its rolls as of December 31, the move marks one of the company’s most significant workforce reductions in recent years.
And this may only be the beginning. Sources indicate that additional layoffs are being planned for the second half of the year, although the scale and timing remain fluid, likely to be shaped by how Meta’s AI capabilities evolve in the coming months. Earlier reports had suggested that total cuts in 2026 could reach 20 per cent or more of its workforce.
The restructuring comes as chief executive Mark Zuckerberg continues to steer the company towards an AI-first operating model, committing hundreds of billions of dollars to the transition. Internally, this shift is already visible: teams within Reality Labs have been reorganised, engineers have been moved into a newly formed Applied AI unit, and a Meta Small Business division has been created to align with broader structural changes.
The trend is hardly isolated. Across the tech sector, companies are trimming headcount while investing aggressively in automation. Amazon, for instance, has reportedly cut around 30,000 corporate roles nearly 10 per cent of its white-collar workforce citing efficiency gains driven by AI. Data from Layoffs.fyi shows over 73,000 tech employees have already lost jobs this year, compared with 153,000 in all of 2024.
For Meta, the move echoes its earlier “year of efficiency” in 2022–23, when about 21,000 roles were eliminated amid slowing growth and market pressures. This time, however, the backdrop is different. The company is financially stronger, generating over $200 billion in revenue and $60 billion in profit last year, with shares up 3.68 per cent year-to-date though still below last summer’s peak.
That contrast underlines the shift underway. These layoffs are less about survival and more about reinvention. As Meta restructures itself around AI from autonomous coding agents to advanced machine learning systems, the question is no longer whether the company will change, but how many roles will be left unchanged when it does.
