iWorld
iTAP expands its reach through strategic collaboration with PlayboxTV
Mumbai: As per the deal, the variety of content provided by the leading OTT platform will be accessible to all PlayboxTV subscribers
iTAP Entertainment and Gaming, the prominent player in the OTT landscape, is gearing up to expand its reach to a wider customer base. In a latest development, the company has unveiled a strategic partnership with PlayboxTV for content aggregation and distribution. Under this agreement, iTAP’s extensive array of content including movies, web series, and other premium and exclusive selections will be available through PlayboxTV.
“iTAP is happy to collaborate with PlayboxTV, a company with a strong presence in the Indian market. They have demonstrated a strong commitment to delivering a seamless and integrated entertainment experience, offering a wide range of features and benefits. This aligns perfectly with iTAP’s vision for the future of the industry,” said iTAP CMO Haroon Shergill.
Through this deal, iTAP is also aiming to increase its user base and expand its content offerings, thereby enhancing the user experience. “The partnership is in response to the changing demands of users, who are increasingly looking for a one-stop solution for all of their entertainment needs at a reduced price. The partnership will make iTAP’s content easily available to the existing and potential users of PlayboxTV,” added Shergill.
PlayboxTV COO Angad Sule said, “In a market where there is a growing demand for content, our partnership with iTAP is crucial for our growth. Our goal is to provide our customers with richer and more diverse content and this partnership with iTAP is a vital step towards it. iTAP’s rich content and gaming combined with our one stop entertainment platform, will help our customers enjoy premium content seamlessly.”
iWorld
X launches XChat messaging app on iOS with calls and encryption
Standalone app marks shift from “everything app” vision, adds E2E messaging.
MUMBAI: From one big app to many small chats, X seems to be splitting its ambitions. X has rolled out its standalone messaging app, XChat, to iOS users, opening up a new front in its evolving product strategy. The app allows users to connect with existing X contacts through private and group messages, file sharing, as well as audio and video calls. The launch follows a limited beta phase, where the platform tested the product with a smaller user base to refine the experience. Now available publicly, XChat marks a notable pivot from earlier ambitions championed by Elon Musk to turn X into a single “everything app” combining messaging, payments, commerce and more.
Instead, the company under xAI ownership and backed by SpaceX appears to be building a suite of standalone applications, each targeting specific use cases while expanding its broader ecosystem.
At launch, XChat includes end-to-end encrypted messaging, PIN-based access, disappearing messages, and features such as message editing, deletion for all participants, and screenshot blocking. The company has also said the app is free from advertisements and tracking mechanisms, positioning it as a privacy-first alternative in a crowded messaging space.
However, security claims around the platform are likely to face scrutiny. Earlier iterations of XChat drew criticism from experts who argued it fell short of established encrypted platforms like Signal. With the wider rollout, the app is expected to undergo fresh evaluation to assess whether those concerns have been addressed.
Beyond messaging, XChat will also house X’s Communities feature, which is being discontinued on the main platform due to low usage and spam concerns. Migrating these users could provide an early boost to adoption, effectively turning XChat into both a communication and community hub.
The move underscores a broader recalibration at X less about cramming everything into one app, and more about spreading bets across multiple touchpoints, one message at a time.
