iWorld
It is a complete package’: Prerna Lisa about her release Badi Heroine Banti Hai
Mumbai: – Amazon miniTV – Amazon’s free video streaming service recently released its rom-com series, Badi Heroine Banti Hai. Capturing the essence of romance, drama, thrill, and mystery, the series chronicles the story of Kajal as she moves to Mumbai from a small town and her fates get tangled with her CEO Advait, igniting a love-hate relationship between them. Prerna Lisa who essays the character of the quirky and fun-loving Kajal, recently shared her thoughts on the series.
Talking about what makes the series special and distinct from other rom-coms, Prerna Lisa shared, “I think the fact that it has everything is what makes it so special and different. You can’t specify it or categorize it in any particular genre. Though it shifts towards an angle of romantic drama, it also is a beautiful amalgamation of thrill, mystery, comedy, and all the things that you might or might not expect from a series. It is a complete package for sure.”
Talking about the series Prerna further shared her thoughts, saying, “It will surely be Badi Heroine Banti Hai since it is a romantic comedy. And I have already seen it, so hands down it is my favorite.”
Created by Gul Khan, Badi Heroine Banti Hai features Prerna Lisa, Rajeev Siddhartha, Nehal Chudasama, and Utkarsh Kohli in pivotal roles. The series is streaming exclusively on Amazon miniTV for free, available on Amazon’s shopping app, on Fire TV, and Play Store.
iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
