Applications
Isobar works with Facebook to develop SeeitShopit
MUMBAI: Global digital agency from the Dentsu Aegis Group Isobar has worked with Facebook to create an e-commerce product that enables brands to deliver an interactive shopping experience directly within people’s Facebook news feeds.
Isobar worked with Facebook to develop SeeitShopit which launches globally this week across desktop, tablet and mobile.
SeeitShopit provides a “unique” shopping experience to complement Facebook’s current advertising formats. It allows retailers to monetise Facebook fans, by showcasing collections of products within a single post. Facebook users will be able to browse through brand collections, share individual items, share SeeItShopIt with friends and go directly through to purchase. As the first interactive shopping tool of its kind on Facebook, SeeItShopIt is set to play a significant role in the way brands monetise their fan bases.
Littlewoods, a digital department store, is the first brand to bring SeeItShopIt onto its Facebook page, initially using the tool to launch Myleene Klass’s exclusive new swimwear collection. Using SeeItShopIt, Littlewoods has plans to bring 10 new collections to its Facebook fan base throughout May and June.
Littlewoods retail director Gary Kibble said, “Littlewoods always looks to be leading customer experiences, whether online or offline. The SeeItShopIt tool gives us the ability to deliver a new way for our Facebook fans to connect with our products.”
“We created SeeItShopIt to deliver an interactive shopping experience directly within Facebook’s news feed, where users spend most of their time. The tool will allow any brand with a broad product portfolio to monetise their Facebook fan base by providing a seamless shopping experience,” Isobar CTO Rick Williams added.
Applications
JioFinance rolls out multi-bank fixed deposit platform
Users can compare, invest and track fixed deposits across issuers in one place
MUMBAI: The JioFinance app has launched a unified platform allowing users to compare, invest in and track fixed deposits offered by multiple banks and non-banking financial companies, sharpening its push to become a one-stop destination for digital financial services.
The new feature aggregates fixed deposits from a range of issuers, including small finance banks and NBFCs, enabling customers to filter options by interest rate and tenure and complete the entire investment journey digitally.
Interest rates on the platform go up to 8.15 per cent per annum, with users able to view tenure, tax treatment, lock-in conditions and premature withdrawal terms before investing. Once booked, deposits can be monitored through a consolidated dashboard that tracks returns, maturity dates and renewal reminders.
Jio Finance Platform and Service Limited chief executive officer Surbhe S Sharma, said the offering addresses a long-standing pain point for savers, who often struggle to compare issuers and manage deposits spread across institutions.
Fixed deposits remain one of India’s most popular savings products, and the company is betting that transparency and ease of use will draw users seeking stable, low-risk returns.
The FD marketplace on the JioFinance app is powered by Blostem Fintech Private Limited, which operates as a business correspondent and technical service provider to partner banks and NBFCs.
