iWorld
Iravati Damle joins Zoom to lead public policy in India
MUMBAI: Zoom has hired Iravati Damle as head of public policy in India. In her new role, she will lead policy strategy, government affairs and advocacy for India.
Damle will be reporting to Jonathan Kallmer, head of global public policy and government relations at Zoom. She will be based out of India.
Before joining Zoom, Damle worked with Uber for more than three years as public policy manager (Central US) during which she oversaw regulatory and policy strategy and advocacy for the rideshare app in the Midwest.
“I am thrilled to be at Zoom at a time when the business and the policy environment it operates in are so dynamic, with so much at stake for the productivity of businesses and the happiness of people,” Damle said in a post on LinkedIn.
Prior to that, she was head of public policy (West India, East India & Bangladesh) at Uber between November 2018-January 2020. She used to look after secured licences or favourable regulations in five Indian states and in Bangladesh, legitimizing and stabilizing Uber’s business through sustained engagement and negotiation.
She has also worked as a consultant at the National Institute of Public Finance and Policy. As part of the core team, she contributed in developing research and legislative proposals for the Telecom Regulatory Authority of India on network neutrality.
While working with MP Baijayant ‘Jay’ Panda’s office, Damle designed campaign strategy for general elections in Kendrapara, Odisha in 2014. She also led a team producing legislative proposals on themes such as electoral reform and free speech, introduced in Parliament by the MP.
Zoom had a meteoric rise following the onset of the Covid2019 pandemic, with the service being adopted across sectors for online classes, meetings and remote hosting. However, the videoconferencing service has had a rough few months thanks to concerns surrounding the privacy of its service. In India, Zoom has been the subject of government advisories advising against its use, and a petition was filed in the Supreme Court accusing it of being a risk to national security.
Recently, Zoom rolled out a major new security upgrade for users: end-to-end encryption. But the extra protection against hackers won’t be offered by default, meaning users will have to take several steps to turn it on.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
