eNews
IPRS presents an insightful workshop at On Stage, Kochi
Mumbai: The Indian Performing Right Society Ltd. (IPRS), the representative body of authors, composers, and publishers of music dedicated to safeguarding their rights has recently launched a pan India campaign ‘My Music My Rights’ in association with Dolby India, to raise awareness on IP rights in the music industry and educate music creators and independent artists on the critical aspects of the music business and publishing. IPRS is conducting its inaugural workshop in Kochi as part of the My Music My Rights campaign, marking a significant milestone in its mission to support and empower music creators nationwide. The upcoming cities include Kolkata, Mumbai and Pune.
A recent EY study, ‘The Music Creator Economy: The Rise of Music Publishing in India,’ reveals that India generates 20,000 original songs annually. Despite this, financial challenges are common among creators. Among the 500 respondents surveyed, 87 per cent wished to make a living solely from music, but only 60 per cent achieved it. The majority felt the need to enhance their music production skills and improve monetization, while only 56 per cent had the necessary equipment. India ranks 14th in recorded music revenues but 23rd in publishing revenues due to legal uncertainties and low compliance, highlighting the urgent need for intervention.
The “My Music, My Rights” campaign aims to address this gap by raising awareness and supporting music creators nationwide. The study notes that 33 per cent of released music is regional, showcasing India’s diverse musical landscape. However, challenges like accessibility, copyright awareness, and publishing rights impede artists’ recognition and compensation. Through workshops, seminars, and other activities, both online and offline, the IPRS endeavours to empower creators to navigate industry intricacies effectively.
The event will witness engaging conversations with domain experts, networking opportunities with industry insiders and fellow creators, and priceless wisdom from leading artists and panelists featuring, PDL content distribution, CEO Prashant Dongre; Dolby Labs senior director – India, Middle East & Africa Karan Grover; songwriter and composer Arun Alat; independent artist George Peter; artist manager Vinayak Alt+; Music Rights Management India founder Sherley Joseph Singh. The event will showcase insightful sessions covering “The Art of Songwriting,” where Arun Alat will share his valuable tips and creative inputs. Attendees will get to know how to manage their rights and earn royalties to maximise their earnings in the session “Managing Rights and Royalties”. They will get to elevate their music production skills with advanced techniques, focusing on Dolby Atmos technology in the session “Mixing Songs in Atmos”, and engage in a panel discussion moderated by IPRS, featuring insights from an independent artist, distributor, publisher, and festival manager on “Navigating the Music Industry as an Independent Artist.”
Event Details
Event: My Music My Rights | Creators Connect
Date: 14th March, 2024
Time: 3 pm IST
Venue: On Stage, Vysali, Vennala, Ernakulam, Kochi.
eNews
PNB partners Kiwi to launch credit-enabled UPI for users
Targets 180 million customers; RuPay card offers 0.5 per cent to 1.5 per cent cashback
MUMBAI: Swipe, tap, or scan credit is quietly slipping into the rhythm of everyday payments, and Punjab National Bank wants in on the action. The state-run lender has partnered with Kiwi to roll out credit-enabled UPI payments for its 180 million customers, marking a significant push to blend traditional banking with India’s fast-evolving digital payments ecosystem.
At the centre of the collaboration is the launch of the PNB Kiwi Credit Card on the RuPay network. The card is designed with a digital-first approach, offering fully online onboarding and seamless integration with UPI, allowing users to transact via scan-and-pay while accessing credit.
The offering also brings in a rewards layer, with cashback ranging from 0.5 per cent to 1.5 per cent on online transactions, positioning the product as both a convenience play and a spending incentive.
The move comes as UPI continues to dominate India’s digital payments landscape, increasingly blurring the lines between debit-led transactions and credit access. For PNB, which operates over 10,000 branches around 60 per cent in semi-urban and rural areas, the partnership signals a targeted effort to extend formal credit to segments that have traditionally remained underserved.
The collaboration also reflects a broader industry shift, where banks and fintech platforms are converging to embed credit directly into payment flows, reducing friction while expanding access.
With RuPay credit cards gaining traction and UPI evolving beyond peer-to-peer transfers, the PNB–Kiwi tie-up positions both players at the intersection of scale, accessibility, and the next phase of digital finance in India.
