eNews
IPRS presents an insightful workshop at On Stage, Kochi
Mumbai: The Indian Performing Right Society Ltd. (IPRS), the representative body of authors, composers, and publishers of music dedicated to safeguarding their rights has recently launched a pan India campaign ‘My Music My Rights’ in association with Dolby India, to raise awareness on IP rights in the music industry and educate music creators and independent artists on the critical aspects of the music business and publishing. IPRS is conducting its inaugural workshop in Kochi as part of the My Music My Rights campaign, marking a significant milestone in its mission to support and empower music creators nationwide. The upcoming cities include Kolkata, Mumbai and Pune.
A recent EY study, ‘The Music Creator Economy: The Rise of Music Publishing in India,’ reveals that India generates 20,000 original songs annually. Despite this, financial challenges are common among creators. Among the 500 respondents surveyed, 87 per cent wished to make a living solely from music, but only 60 per cent achieved it. The majority felt the need to enhance their music production skills and improve monetization, while only 56 per cent had the necessary equipment. India ranks 14th in recorded music revenues but 23rd in publishing revenues due to legal uncertainties and low compliance, highlighting the urgent need for intervention.
The “My Music, My Rights” campaign aims to address this gap by raising awareness and supporting music creators nationwide. The study notes that 33 per cent of released music is regional, showcasing India’s diverse musical landscape. However, challenges like accessibility, copyright awareness, and publishing rights impede artists’ recognition and compensation. Through workshops, seminars, and other activities, both online and offline, the IPRS endeavours to empower creators to navigate industry intricacies effectively.
The event will witness engaging conversations with domain experts, networking opportunities with industry insiders and fellow creators, and priceless wisdom from leading artists and panelists featuring, PDL content distribution, CEO Prashant Dongre; Dolby Labs senior director – India, Middle East & Africa Karan Grover; songwriter and composer Arun Alat; independent artist George Peter; artist manager Vinayak Alt+; Music Rights Management India founder Sherley Joseph Singh. The event will showcase insightful sessions covering “The Art of Songwriting,” where Arun Alat will share his valuable tips and creative inputs. Attendees will get to know how to manage their rights and earn royalties to maximise their earnings in the session “Managing Rights and Royalties”. They will get to elevate their music production skills with advanced techniques, focusing on Dolby Atmos technology in the session “Mixing Songs in Atmos”, and engage in a panel discussion moderated by IPRS, featuring insights from an independent artist, distributor, publisher, and festival manager on “Navigating the Music Industry as an Independent Artist.”
Event Details
Event: My Music My Rights | Creators Connect
Date: 14th March, 2024
Time: 3 pm IST
Venue: On Stage, Vysali, Vennala, Ernakulam, Kochi.
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
