iWorld
IPL 2019: YuppTV bags digital broadcast rights for Australia, continental Europe, south east Asia
MUMBAI: YuppTV, the world’s leading OTT platform for South-Asian content, has acquired the digital broadcasting rights for Vivo IPL 2019 outside of India. With this development, cricket fans across the globe can catch all the action of Season 12 of the world’s biggest T20 tournament, right as it unfolds.
YuppTV is bringing the highly engaging action to all of its existing and new users in Australia, Continental Europe, Singapore, Malaysia, Sri Lanka and RoW including South & Central America and Central & Southeast Asia.
Commenting on the announcement, Mr. Uday Reddy, Founder & CEO, YuppTV, said, “We are glad to acquire the digital broadcasting rights for the IPL 2019 and would be enabling on-the-go-access to all the action unfolding in the Season 12 of IPL. We are determined to provide our global audience with convenient and real-time access to their favorite sporting action, through a wide gamut of internet-enabled devices.”
As one of the biggest and most-awaited cricketing extravaganzas, Season 12 of Indian Premier League will finally hit the stands on March 23. Promising an enthralling season, the 8 teams will be headed against each other in a total of 60 matches. The season will open with the defending champions, Chennai Super Kings taking on Royal Challenger Bangalore.
Cricket fans in Australia, Continental Europe, Singapore, Malaysia, Sri Lanka and RoW including South & Central America and Central & Southeast Asia can catch all the action from IPL 2019 on YuppTV. The may log on to http://www.yupptv.com/cricketor access the same via the YuppTV app on smart TVs, smart Blu-ray players, streaming media players, gaming consoles, smartphones, and tablets.
iWorld
WPP Opendoor and Snapchat launch AI Lens for Prime Video India
Generative AI Lens personalises content discovery with real-time user integration.
MUMBAI: In the age of main characters, Prime Video is handing users the script and the spotlight. WPP Opendoor, WPP’s dedicated Amazon unit, has teamed up with Snapchat to roll out an India-first generative AI-powered Lens for Prime Video’s latest campaign, ‘Stories for Your Every Era… it’s on Amazon Prime’. The activation taps into the rising “era-core” trend, where identities shift with moods, moments and mindsets and content is expected to keep up.
The Lens does exactly that. Using generative AI, it places users directly into the worlds of popular Prime Video titles such as Maxton Hall, Beast Games, The Boys and The Traitors, embedding their faces into key visuals in real time. The result is less browsing, more becoming.
The idea is rooted in a behavioural shift: audiences increasingly see themselves as the centre of their own narratives, especially on social platforms. By turning viewers into participants, the campaign blurs the line between content discovery and content experience.
It also introduces a layer of personalisation that goes beyond algorithms. Whether someone identifies with a “trust no-one era” or an “infinite aura era”, the Lens curates recommendations that align with that evolving identity making discovery feel intuitive rather than instructed.
This marks a shift in how streaming platforms approach engagement. Instead of pushing titles, the focus is on pulling users into the story itself transforming passive scrolling into interactive storytelling.
The collaboration also underscores how platforms like Snapchat are becoming key playgrounds for content marketing, particularly when paired with emerging technologies like generative AI. The format is native, immersive and built for participation three things traditional discovery often struggles to deliver.
In a crowded streaming landscape, where attention is the real currency, Prime Video’s bet is clear, if viewers feel like the story is about them, they are far more likely to press play.
