DTH
Internet TV broadcaster JumpTV adds 11 channels to lineup
MUMBAI: The Toronto based JumpTV which provides ethnic television over the Internet, announced that it has signed 11 new exclusive internet broadcast agreements with channels from Pakistan, Thailand, Lebanon, Nigeria and Benin, expanding its network to 270 channels under license.
Channels signed include: ORTB (Benin), Channels TV, Lagos TV and MiTV (Nigeria), Zam TV and Rung TV (Pakistan), Popper, Rak Thai TV, Panorama 07 and Thai Cable Channel (Thailand) and Mlive (Lebanon).
The 11 new channels are expected to be individually priced at $9.95 per month when launched commercially, and some will become part of country/region-specific channel bundles at later dates. The addition of the three Nigerian, four Thai and two Pakistani channels brings JumpTV’s Nigerian, Thai and Pakistani channel lineup to seven channels, nine channels and 12 channels respectively, and bundles will be launched for each of these countries soon. The additional Lebanese channel is to be included in JumpTV’s Pan Arab Package, which currently includes 23 top Arab channels for $29.95 per month.
Commenting on the partnership with JumpTV, ORTB general director M. Julien Pierre Akpaki said, “JumpTV is enabling ORTB to grow from a number one national channel that is available in Benin only to a global channel overnight. Since a majority of our programming is in French, we believe there is a real market for our content not only among the people of Benin, but anyone interested in West African television.”
JumpTV head of content acquisition and global operations Sila Celik says, “JumpTV is thrilled to announce the addition of 11 channels from countries like Nigeria, Thailand, Pakistan and Lebanon. We understand that our subscribers want an array of content from their country or region of origin and these channels add substantially to our offerings.”
JumpTV International CEO and president Kaleil Isaza Tuzman says, “The first phase of JumpTV’s business strategy has always been to aggregate the most television content from around the globe. Now with 270 channel partnerships, JumpTV continues to solidify itself as the largest broadcaster of ethnic programming, providing its subscribers with live television, when and where they want it.”
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
