News Broadcasting
International Channel targets young Asian Americans
MUMBAI: The International Channel in the US is all set to launch a new original series, Stir. The inaugural episode will be on air on 3 March, 2004 targeting 18- to 35-year-old Asian-Americans.
Stir is part of the International Channel’s Asia Street programming block, and is produced in conjunction with KTSF, a San Francisco-based independent television station.
“The advantage to advertisers with Asia Street and Stir is they can now target a younger, crossover multicultural audience,” says International Channel Networks VP, ad sales, Bill Georges. “This programming appeals to an attractive audience of ‘GenerAsians’ – bilingual, bicultural, 18- to 35-year-old Asian Americans.”
The series will be hosted by four young Asian Americans and will feature individuals who have chased their goals and built careers outside of the mainstream.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
