DTH
Intelsat to provide DTH services in Kazakhstan
Indian movies have always been a big draw in the former Soviet Union as well as the central Asian republics. it might not be too long before one of those republics – Kazakstan – starts beaming soaps into television rooms through DTH telecast.
Intelsat announced today that it has signed a 10-year contract with Katelco, the authorized provider of direct-to-home (DTH) services in Kazakhstan, to deliver television and high-speed Internet services to households and businesses throughout the country.
In addition to the six channels of local video programming customers have been able to view previously, the Intelsat capacity gives them new access to between 10 and 20 pay-TV channels, Internet, distance education, pay-per-view, corporate TV and satellite cable stations, an official release states.
“Intelsat has always been very proud of its ability to reach people wherever they are in the world, and provide them with the broad range of services they require,” said John Stanton, president, Intelsat Global Sales & Marketing Ltd. “We are pleased that Katelco will use Intelsat capacity to bring the full benefits of multi-channel TV entertainment to Kazakhstan’s residents.”
These new DTH services are being provided on the Intelsat 904 satellite at 60’E, which became operational on 27 March.
“In addition to being able to provide us with extremely high reliability,” added Vladamir Kushnir, President of Katelco, “Intelsat was flexible enough to focus strong Ku-band capacity over Kazakhstan to quickly and easily respond to our exact requirements for the DTH service.” .
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
