DTH
Intelsat & Dalkom partner to expand broadband & DTH in Africa & Middle East
MUMBAI: Intelsat S.A., an operator of the world’s first Globalized Network and leader in integrated satellite communications, recently announced that Dalkom Somalia signed an agreement for satellite services that will expand its broadband enterprise and direct-to-home (DTH) services in East and Central Africa and the Middle East.
Intelsat network combines the world’s largest satellite backbone with terrestrial infrastructure, managed services and an open, interoperable architecture to enable customers to drive revenue and reach through a new generation of network services. Dalkom Somalia has grown into one of today’s fastest-growing telecom companies offering next-generation solutions for broadband, connectivity, cloud computing, managed services, satellite services and internet services for businesses, wholesale and consumers segments.
“Dalkom has offered satellite services in the past, but the versatility of the Intelsat 17 satellite convinced them that moving to Intelsat was the best option for meeting its expansion goals”
Under a multi-year agreement, Dalkom, a privately owned operator based in Somalia, will incorporate Ku-band satellite services provided by Intelsat 17 to extend services currently delivered by its fiber network. This includes expanding broadband enterprise networks into countries such as South Sudan and Democratic Republic of the Congo, as well as the Middle East. Dalkom will also add DTH services to its portfolio in Somalia. Intelsat 17, located at 66° East, is part of Intelsat’s video neighborhood in the Indian Ocean region.
“We have a strong terrestrial fiber network, but our opportunities to expand into new regions and capitalize on new opportunities were limited,” said Mohamed Jama, CEO of Dalkom. “By adding Intelsat’s satellite expertise to our network, we can expand our enterprise services into regions where terrestrial technology cannot provide services. Intelsat 17 will also allow us to capitalize on Intelsat’s media distribution knowledge to introduce DTH services for customers. This makes Dalkom the first company to offer these bundled services in Somalia, offering our customers a one stop shop for communication solutions.”
“Dalkom has offered satellite services in the past, but the versatility of the Intelsat 17 satellite convinced them that moving to Intelsat was the best option for meeting its expansion goals,” said Brian Jakins, Intelsat’s Vice President, Africa. “The ability to deliver broadband enterprise and DTH services via the same platform provides easy access to new markets and customers without worrying about network reach and reliability. This allows Dalkom to focus on growing its business. Our satellite platform will also complement its fiber services by serving as an instantly available back-up to protect against any service interruptions.”
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
