iWorld
Inside Edge to return on Amazon in Hindi, Tamil and Telugu
MUMBAI: Buoyed by the response of viewers across the world, Amazon Prime Video (Amazon) has announced the second season of its Indian original Inside Edge. Launched on 10 July 2018, the first season of the show delved into the scandalous side of the cricket world. Aside from winning several awards, Inside Edge became one of the top watched titles on Amazon.
Excel Media & Entertainment, the producer of the show, has collaborated with Amazon Prime Video for season 2 as well.
“We have had a successful collaboration with Amazon Prime Video, starting with Amazon’s first original, Inside Edge, which was hugely successful. We are excited on the commencement of season 2 of Inside Edge and are looking forward to our collaboration yet again with Amazon in bringing the next season to Prime Video,” Excel Media & Entertainment co-founder Riteish Sidhwani said.
Who the $&*@ is Bhaisaab? #InsideEdge – Season 2. Coming 2019 on @PrimeVideoIN pic.twitter.com/1hweuP2QFT
— Inside Edge (@InsideEdgeAMZN) April 4, 2018
Apart from Hindi, the second season is expected to premier in 2019 with dubs in Tamil and Telugu. The series will serve as an answer to all the cliff hangers in season 1.
“We are thrilled to announce an all-new season of Amazon’s first Indian Prime Original, Inside Edge. The first season of Inside Edge received a tremendously positive response. We are happy to work with Excel Media & Entertainment again on Inside Edge Season 2,” Amazon Prime Video India’s director (content) Vijay Subramaniam said.
Amazon Prime Video is trying to make its foothold stronger in the Indian market with originals that the audience can connect with.
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iWorld
JioStar revenue hits Rs 9,784 crore as cricket fuels 22 per cent growth
A surge in digital viewership and sports dominance fuels a blockbuster quarter for the media giant
MUMBAI: JioStar is batting on a flat pitch. The media titan’s fourth-quarter results for the financial year 2026 reveal a business scaling new heights, propelled by an unprecedented appetite for premium sports and digital-first storytelling.
Gross revenue for the quarter soared by 22.15 per cent to Rs 9,784 crore, up from Rs 8,010 crore in the third quarter. Operationally, the momentum was equally strong; revenue from operations climbed 21 per cent to Rs 8,372 crore. These figures underscore the firm’s successful integration following the Reliance and Disney merger, creating a dominant force in the Indian market.
The annual performance has been nothing short of a spectacle. Full-year gross revenue reached a massive Rs 36,248 crore, while annual profit after tax hit Rs 3,210 crore. This rapid expansion reflects JioStar’s ability to capture and monetise the massive growth in India’s media consumption.
Cricket proved to be the ultimate growth engine. The ICC Men’s T20 World Cup 2026 and TATA IPL 2026 delivered “record-breaking viewership” across both television and digital screens. The World Cup final alone drew a global peak concurrency of 72.5 million on JioHotstar, cementing its status as the nation’s premier streaming destination. On television, JioStar maintained a commanding 34.2 per cent viewership share, reaching a staggering 810 million viewers nationwide.
The digital numbers were just as impressive. JioHotstar averaged 500 million monthly active users, driven by consistent subscriber growth and innovative AI-led content discovery tools. These advancements are ensuring that JioStar remains at the cutting edge of the global “Race for Attention.”
With a firm grip on the country’s most valuable sporting rights and a rapidly growing digital footprint, JioStar is perfectly positioned for the future. It has built the ultimate content powerhouse—one that is ready to dominate the Indian living room for years to come.
