DTH
Insat-4B launch set for early March
MUMBAI: The Indian Space Research Organisation’s (Isro) Insat-4B satellite is scheduled to be launched from Kourou in French Guiana in the first week of March.
This was confirmed by Isro chief G Madhavan Nair on Monday. Speaking in Thiruvananthapuram in the southern state of Kerala, Nair was quoted in media reports as saying: “Final tests are being conducted on the satellite and it will be moved to French Guiana by the end of this month.”
The Insat-4B, the second satellite in the Insat-4 series, will be carrying 12 KU band and as many C band transponders for communication and broadcasting services.
One likely customer for the KU band transponders is Kalanithi Maran’s Sun Group, which had booked space last year on the failed Insat-4C for its DTH venture Sun Direct.
Sun TV had booked six transponders for DTH and one for DSNG (digital satellite news gathering) on the Insat-4C.
Speaking to Indiantelevision last August after the failure of the Insat-4C launch mission, Isro contract management and legal services director SB Iyer had said: “We have the flexibility to accommodate Sun. If there is an early requirement, we can give them space on an Indian or foreign satellite.”
Current indications are that Insat-4B, which was originally meant for Doordarshan’s DTH service DD Direct Plus will likely be used to accommodate Sun as well.
When asked about it today, Iyer was noncommital though, stating, “We are still deciding we will be accommodating one or two DTH providers.”
DTH
DD Free Dish e-auction revenue dips to Rs 642 crore as slot sales fall
Revenue dips as revised norms reshape bidding in 94th round
NEW DELHI: Prasar Bharati’s DD Free Dish has closed its 8th annual, and 94th overall, e-auction for MPEG-2 slots with total collections of Rs 642 crore for the period April 1, 2026 to March 31, 2027.
That is lower than last year’s Rs 780 crore haul, with 55 slots sold compared with 61 in FY25–26. The softer topline reflects both a slimmer inventory and a recalibrated auction framework.
This was the first auction conducted after amendments to the e-auction methodology, including tighter eligibility norms and a revised reserve price structure for MPEG-2 slots. The stated aim was greater transparency and more serious participation. The immediate outcome appears to be more measured bidding in certain categories.
Day one set the tone. Eight slots were sold, six in the premium Bucket A+ and two in Bucket A. The strong early action in A+, which typically houses Hindi GECs and movie channels, reaffirmed the enduring appeal of mass Hindi programming on the platform.
Among the broadcasters securing slots in the initial rounds were Zee Entertainment Enterprises, Sony Pictures Networks India, Viacom18’s Colors network, Sun Network and Shemaroo Entertainment. Their continued presence signals that, despite the pull of digital platforms, Free Dish remains a strategic must have for legacy networks chasing scale in price sensitive markets.
The final bouquet of 55 channels leans heavily towards Hindi news, movies, devotional fare, Bhojpuri and regional programming.
In Hindi news, familiar heavyweights such as Aaj Tak, ABP News, India TV, News18 India, Republic Bharat and Zee News made the cut. Entertainment and movie offerings include Colors Rishtey, Star Utsav, Dangal TV, Sony Pal, Shemaroo TV, Goldmines, B4U Movies and Zee Biskope. Devotional viewers will find Aastha, Sanskar and Sadhna Gold among the selected channels.
Regional representation includes Sun Marathi, Fakt Marathi, PTC Punjabi and GTC Punjabi.
Equally telling were the absences. Broadcasters such as Big Magic, Filamchi Bhojpuri, India News, Bharat Express, Movieplex Maithili, TV9 Marathi, Shemaroo Marathibana, Zee Chitra Mandir and Satsang did not participate. The pullback is particularly visible across Marathi, Bhojpuri, Maithili and spiritual programming. Industry observers point to the revised reserve prices, tighter eligibility norms and a reassessment of commercial viability as possible factors.
DD Free Dish continues to beam into over 40 million homes, largely in rural and semi urban India. For advertisers and broadcasters alike, it offers efficient access to Bharat markets where pay TV penetration remains uneven and OTT subscriptions are limited.
The moderation in revenue this year may be read as a pause rather than a retreat. Fewer slots, a reworked auction playbook and evolving broadcaster strategies have clearly shaped outcomes. Yet premium Hindi entertainment retains its pull, and the platform’s mass reach remains hard to ignore.
As the FY26–27 line-up settles in, the mix of winners and walkaways will define the private satellite channel landscape on DD Free Dish for the year ahead.
