DTH
Insat-4B launch set for early March
MUMBAI: The Indian Space Research Organisation’s (Isro) Insat-4B satellite is scheduled to be launched from Kourou in French Guiana in the first week of March.
This was confirmed by Isro chief G Madhavan Nair on Monday. Speaking in Thiruvananthapuram in the southern state of Kerala, Nair was quoted in media reports as saying: “Final tests are being conducted on the satellite and it will be moved to French Guiana by the end of this month.”
The Insat-4B, the second satellite in the Insat-4 series, will be carrying 12 KU band and as many C band transponders for communication and broadcasting services.
One likely customer for the KU band transponders is Kalanithi Maran’s Sun Group, which had booked space last year on the failed Insat-4C for its DTH venture Sun Direct.
Sun TV had booked six transponders for DTH and one for DSNG (digital satellite news gathering) on the Insat-4C.
Speaking to Indiantelevision last August after the failure of the Insat-4C launch mission, Isro contract management and legal services director SB Iyer had said: “We have the flexibility to accommodate Sun. If there is an early requirement, we can give them space on an Indian or foreign satellite.”
Current indications are that Insat-4B, which was originally meant for Doordarshan’s DTH service DD Direct Plus will likely be used to accommodate Sun as well.
When asked about it today, Iyer was noncommital though, stating, “We are still deciding we will be accommodating one or two DTH providers.”
DTH
DD Free Dish locks in 8 Mpeg-2 slots; Star, Zee, Sony, Colors lead day 1
With higher prices and tighter rules, India’s top broadcasters secure coveted free-to-air positions.
NEW DELHI: The battle for India’s television screens has officially begun. On the opening day of Prasar Bharati’s 8th annual e-auction, heavyweights like Star, Zee, Sony, and Colors successfully secured eight coveted Mpeg-2 slots on DD Free Dish.
According to the media reports, this year’s auction is a significant departure from the past. The process assumes added significance this year as it is the first after Prasar Bharati amended its E-auction Methodology, tightening eligibility conditions and revising the reserve price structure for Mpeg-2 slots.
Despite the stricter rules and higher costs, the industry’s major networks showed no hesitation. Of the eight slots sold on Monday, six belonged to the premium Bucket A plus (Hindi general entertainment) and two to Bucket A (Hindi movies).
Industry experts suggest that this early rush is all about reach. DD Free Dish currently beams into roughly 45 million households, mostly in rural and semi-urban areas. For broadcasters, missing out on this platform means losing access to a massive chunk of India’s viewing public.
The new rules, rolled out in January 2026, have raised the stakes significantly. For Bucket A plus (Hindi general entertainment channels), the reserve price now starts at Rs 15 crore, while Bucket A (Hindi movies) begins at Rs 12 crore, marking a notable increase from previous years.
To prevent tactical low-ball bidding, the prices will only go up in subsequent rounds. For instance, the second round for Bucket A plus jumps to Rs 16 crore. By front-loading the auction, Prasar Bharati ensures that the most popular channels pay a premium for the best positions on the dial.
One of the most talked-about changes in this 94th e-auction is the operational clause. To stop speculative bidding, channels must now prove they are already active on at least one private DTH platform or a registered cable operator. In short: if your channel isn’t already on air somewhere, you aren’t invited to the party.
While it sounds like a corporate chess match, the outcome dictates what millions of people will watch for the next year (from April 2026 to March 2027). With the big networks securing their spots early, viewers can expect the usual mix of high-drama soaps and blockbuster films to remain the staples of free-to-air TV.
As the auction continues, the industry is watching to see if smaller players can stomach the rising costs or if the free dish universe will become an exclusive club for the media giants.
