Hindi
Inox, Fame to convert all multiplex screens to digital
BANGALORE: Digital cinema solutions provider GDC Technology (GDC) has been selected as the exclusive digital cinema provider to convert all the cinema multiplexes operated by Inox Leisure (Inox) and Fame India (Fame) in India.
It is expected that full deployment will be completed by 2012.
GDC says that the proposed contract involves GDC Tech supplying Inox and Fame with 300 units of integrated systems comprising GDC‘s Integrated Media Block (IMB) and Barco projectors, as well as 75 units of GDC‘s Theatre Management System (TMS) with theatre automation system, and the construction of a Network Operations Center (NOC) complete with full centralised cinema chain management solution.
“In making this important transition, we wanted to ensure the new technology would support our goal of providing the best possible movie going experience for our patrons. The GDC IMBs offer the highest reliability and picture quality of any digital cinema server out there, which is why we chose them exclusively for our patrons,” says Alok Tandon.
In February 2010, Inox acquired a controlling stake in multiplex operator Fame India, which created the largest theatre chain under the same management control with combined strength of 68 multiplexes and 257 screens in 34 cities nationwide, and is in the process of opening more multiplexes in the current financial year.
Hindi
Rajesh Ramaswamy exits The Script Room to focus on filmmaking journey
Ad filmmaker steps away from own venture to pursue direction and storytelling
MUMBAI: In a move that has caught the attention of the advertising and creative community, Rajesh Ramaswamy has announced his exit from The Script Room, the company he co-founded, marking the end of a seven-year stint at the helm.
The decision, which came into effect earlier this month, signals a shift in focus for Ramaswamy, who is now looking to immerse himself fully in filmmaking and direction as an independent creative.
Known for blending sharp advertising insight with storytelling craft, Ramaswamy has been instrumental in shaping The Script Room into a creative hub that delivered campaigns, branded content, and original storytelling formats. Over the years, the company collaborated with agencies, directors, and a wide network of writers, while also experimenting with formats such as short films and web series.
Sharing his thoughts on the transition, Ramaswamy indicated that the move is driven by a desire to focus and explore stories he has been developing over time. While he acknowledged the unconventional nature of stepping away from one’s own venture, he also framed it as a necessary leap toward clarity and creative pursuit.
Importantly, The Script Room will continue its operations with its current team and leadership, with Ramaswamy expressing confidence in the group that helped build the company’s identity. The studio, he noted, remains well-positioned to evolve further with fresh talent and ideas.
His exit also reflects a wider industry trend, where experienced advertising professionals are increasingly transitioning into independent filmmaking, tapping into the growing opportunities across digital and long-form content platforms.
As Ramaswamy steps into this new phase, the move underscores a familiar creative instinct, sometimes, the boldest ideas begin with a clean break.
