Applications
InMobi introduces App Publish Distribution platform
MUMBAI: Bangalore-based InMobi, an independent mobile ad network, has announced the launch of App Publish, an Android app store distribution platform.
The free-to-use tool will allow Android developers to publish their apps across global app stores in just a few clicks.
According to the company while app discovery on Google Play is a challenge for developers and users alike, alternative channels such as GetJar, Mobango, Slide Me and several third-party app stores based in China are estimated to drive billions of downloads every year.
While these outside sources help developers reach millions of users in new markets, publishing to each app store independently presents several significant challenges like- Navigating complex international laws, various platforms‘ widely varied aesthetic and informational requirements, difficulties tracking and reporting download and install figures, the challenges of collecting revenue from smaller or international platforms in a timely manner.
InMobi‘s App Publish platform will allow developers to avoid these and other pain points that come from deploying an Android app globally, using proven intelligent technology to reduce the cost and effort to submit to multiple app stores.
InMobi head of product management for developer platforms Girish Prabhu said, “Paying for position and app discovery on Google Play is becoming increasingly expensive and ultra-competitive. The launch of App Publish serves to meet the mass desire from app developers to compete in multiple channels in a simple, profitable way. Early beta testers of App Publish have seen 30 per cent more downloads through these new app store channels.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
