iWorld
Infobip creates a new digital experience for tennis fans
Mumbai: The global cloud communications platform Infobip this week offers visitors and fans of the ATP Plava Laguna Croatia Open in Umag access to all tournament details through a new WhatsApp chatbot. As the tournament’s technology partner, Infobip has a tennis tournament chatbot to provide a seamless digital experience for visitors and tennis fans globally, helping boost engagement.
Now the entire digital experience takes place through the ATP Umag Chatbot. The app has been created on Infobip’s chatbot-building platform Answers and WhatsApp Business, one of the most popular communication channels on Infobip’s cloud communications platform.
Infobip chief product officer Adrian Benić said, “Together with the Plava Laguna Croatia Open, we are redefining the interaction between tennis fans and a globally recognised tournament. In the palm of their hand and with just a few moves, visitors and tennis fans worldwide can get all the necessary details about the tournament using the popular chat application WhatsApp. This chatbot also provides a continuous user journey regardless of where fans are based.”
In one place, tennis fans and Croatia Open Umag attendees can find out details about the players, the tournament, the schedule, draw, daily entertainment agenda, tickets, and book accommodation. Also, every ATP Umag Chatbot user on WhatsApp can participate in a quiz with prizes.
“In addition to the fact that all spectators can follow the matches of young global tennis stars like Carlos Alcaraz and Jannik Sinner, they can now also be part of a real digital experience. In Infobip, we recognised a great partner with whom we made a significant tech leap in the presentation of the tournament and its additional content,” said Plava Laguna Croatia Open Umag director Tomislav Poljak.
The ATP Umag Chatbot on WhatsApp can be activated by sending the keyword “Hi” to the number +385 99 537 1830, which must first be saved in contacts, or by clicking on the link. All tournament visitors can also activate the chatbot by scanning a QR code located across all ATP Umag properties, including at the tournament, on social media, in printed brochures and tickets.
“It’s great to see that fans and spectators can be even more involved in tennis events and more connected to tournaments through this digital way, compared to when I was playing. The possibilities of this type of interaction are numerous, and Infobip, as a leader in the global cloud communications market, is the ideal tech partner for ensuring optimum audience engagement in this global sporting event,” said former Olympics medalist and world Top 10 Mario Ančić. Mario is a partner at One Equity Partners, which is a strategic investor in Infobip.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
