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inext gets new brand identity
MUMBAI: Bilingual compact daily inext has launched a brand new ensemble coinciding with the onset of New Year.
The tabloid has undergone a complete revamp in terms of content and design. A lot of new editorial fixtures have been incorporated to entice and engage the youth.
There will be updates about latest mobile apps for school going teen, to job opportunities for the young professionals. The presentation and styling of the content has been switched to a higher side, with a new font, aggressive packaging and racier headlines, the company said.
inext COO and editor Alok Sanwal said, "The facelift has been given to impart the young readers a taste of unique reading experience in terms of distinctiveness of news, quality of information and entertainment quotient. i next now has an accentuated youth feel and I am sure it shall be closer to their hearts and more in conjunction with their needs and aspirations."
The design and layout has also changed to a more user friendly one. The website of i next- inextlive.com has also undergone changes and is coming up with a sleeker version of the youth infotainment junction. A lot of new fixtures for engaging and connecting with the young audience have also been introduced.
"Lot of crucial and quick changes have happened in the last 5-6 years in the print/digital industry. Most of them are triggered by the young audience who is now savvier, smarter and more aware. Therefore, continual innovations in terms of content marketing are needed to reach them and give them the content they want, in the way they relish," Sanwal added.
Emphasising on inext‘s upcoming audience engagement initiatives, Sanwal believes that social media plays a key role in connecting to its readers. "Engaging the young audience is not a virtue anymore, it is the need. Social media being the catalyst is also the key tool to cultivate and measure their reading habits, pattern and behaviour. The latest avatar of i next, both digital and print imbibes a plethora of avenues for this relationship building by providing new reader connectivity initiatives."
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
