GECs
indya.com sets ‘web traffic record’ for Champions Trophy
MUMBAI: Star India’s internet portal indya.com has registered over 1.1 billion hits and 234 million page views on its iccchampionstrophy.indya.com site since its 8 October 2006 launch.
As the official internet partner of the International Cricket Council, indya.com was designated by the ICC to develop, host and market the official global web destination for the Champions Trophy, asserts an official release.
The site attracted over three million unique users from around the world – the most from India itself, followed by users from the US, UK, Pakistan and Australia. The ICC Champions Trophy was held from 7 October to 5 November in four cities across India: Ahmedabad, Jaipur, Mohali and Mumbai.
“Cricket lovers throughout the world have counted upon indya.com to deliver the best online cricket experience available, and I believe that the results speak for themselves,” said Star India Entertainment CEO Sameer Nair.
“The success we achieved makes icchampionstrophy.indya.com, Star India’s most successful web property to date and as the ICC Champions Trophy serves as a precursor to the 2007 Cricket World Cup, we anticipate an even larger response in the future,” he added.
The website hosted country specific packages which were available at different price points, allowing internet subscribers to buy into a ‘match pack’ – a gateway to live clips, highlight packages, and expert comments of every match in the tournament. The site served over one million video and live-streaming requests.
iccchampionstrophy.indya.com also offered a feature rich application called Matchcast that allowed users to access live scores, ball-by-ball updates of on-going matches, player and team backgrounds and a host of other information cricket enthusiasts would bowl their arm out for, adds the release.
Sponsors on the site throughout the month long tournament included Lufthansa Airlines and Monster.com.
GECs
ZEEL overhauls sales structure to chase growth across TV and digital platforms
New structure sharpens digital push as viewing habits fragment fast
MUMBAI: Zee Entertainment Enterprises Ltd. is reshuffling its sales playbook as it looks to keep pace with a fast-changing media landscape, where audiences are scattered, screens are multiplying and advertisers are following the data.
According to media reports, the rejig is anchored in the company’s push to build a more integrated, data-led monetisation engine, one that can straddle both traditional television and fast-growing digital platforms with equal ease.
At the heart of the move is a reworked sales architecture designed to deliver cross-platform solutions. With connected TV gaining ground and digital consumption surging, ZEEL is aligning its teams to move quicker, think broader and sell smarter.
The restructuring is being led by chief operating officer, advertisement revenue, Sandeep Mehrotra, at a time when the company says it is seeing tremendous growth. The idea is simple: match the right talent to the right opportunity in a market that is anything but static.
As part of the overhaul, several long-serving executives have been elevated to chief sales officer roles across regions and content clusters. Sanjoy Chatterjee will head the east market, while Gunjarav Nayak takes charge of the west along with high-margin verticals such as hmg, brand works, intellectual properties and digital sales. Rajnish Gupta will oversee bengaluru and chennai markets alongside the kannada and tamil clusters.
In other key moves, Divjyot Dhanda will lead hyderabad and kochi markets and manage zee tv, zee keralam and the telugu cluster. Roshan Vasu Kotian will supervise a diverse portfolio including Zee Marathi, &tv, Zee Punjabi, Zee Anmol, Big Magic and Zee Biskope.
The company is also strengthening its bench, appointing national sales heads across retail, regional clusters, digital and brand solutions. Ankur Kapila’s appointment to lead digital sales signals a sharper push into a segment that continues to outpace traditional formats.
Behind the scenes, dedicated strategy and operations roles have been carved out for both linear and digital businesses. Nitin Shetty, Rajkiran Shrivastav and Priya Nambiar will take on key responsibilities to ensure the new structure runs with precision.
The broader aim is clear. ZEEL wants a bigger slice of advertising budgets that are steadily drifting towards digital and connected TV ecosystems. By integrating its offerings, the company hopes to deepen client relationships while unlocking new revenue streams.
The new structure takes effect immediately, with Mehrotra continuing to report to chief executive officer Punit Goenka and steer the company’s advertising revenue strategy. Senior executive Laxmi Shetty will support the transition, with her revised role expected to be announced soon.
In a market where content is everywhere but attention is scarce, ZEEL’s latest move is less about rearranging the org chart and more about staying in the game.
