iWorld
Industry trailblazers celebrated: Winners announced at Digital Reinvent Awards 2023
Mumbai: The Digital Reinvent Awards 2023, a prestigious event that celebrates and honours outstanding achievement in the world of streaming entertainment in India concluded its 2023 edition on 1 December 2023 with a virtual event. The Awards along with a distinguished ceremony recognizing excellence in the Indian streaming entertainment industry broadcasted live on the Digital Reinvent Facebook Page.
Netflix has once again demonstrated its unparalleled prowess in the entertainment industry, as it bagged 7 Golds and 6 Silvers across diverse categories. Noteworthy victories include the gold accolades for the compelling documentary ‘The Elephant Whisperers,’ showcasing Netflix’s ability to deliver captivating narratives in the Documentary or Non-Fiction Program or Series category. The streaming giant’s triumph in the Supporting Actress of the Year category further solidifies its standing, with Shefali Shah in ‘Darlings’ and Tillotama Shome in ‘Delhi Crime S2’ securing top honours. Netflix’s consistent excellence is highlighted in the Movie/Mini-Series category, where ‘Darlings’ and ‘Monica O My Darling’ clinch gold, reaffirming Netflix’s status as an industry leader. The total metal count stood at 13 with maximum Gold. On Top of it all, Netflix won the Platform of the Year award.
Zee Entertainment Enterprises has made a significant impact in the awards arena, securing a total of 4 gold and 4 silver awards across various categories. Zee’s adept use of influencers in ‘TVF Pitchers Season 2 Promo | Pitching to Ashneer Grover on Zee5’ earns them a silver in the Use of Influencers Using Social Media category, highlighting the strategic utilization of social media platforms. The silver-winning entry ‘Zee Bangla Mother’s Day Campaign’ showcases Zee’s prowess in the micro video content category. Additionally, Zee Bangla’s success extends to the Digital Brand Campaign of the Year, with gold awards for both ‘IPL Combat Campaign’ and ‘Neem Phuler Modhu Launch Campaign,’ exemplifying Zee Entertainment Enterprise’s versatility and creativity in digital marketing and content creation.
Following on its heels and acing digital marketing innovations has been Amazon Prime Video winning both a gold and a silver award for the Web Series of the Year category for ‘Dahaad’ and ‘Farzi’. Other individual winners on the list were Shemaroo Entertainment, Warner Bros. Discovery, Sony Liv, White Turtle Studios, Applause Entertainment and Promoshop.
PIM Asia events director Andy Chua commented, “Netflix and Zee Entertainment have truly outshone the competition at the Digital Reinvent Awards 2023, setting new benchmarks for excellence in the Indian streaming entertainment industry. This year’s total medal count of 13, with a remarkable dominance in Gold, solidifies Netflix’s status as an industry leader, culminating in the prestigious Platform of the Year award. Zee Entertainment Enterprises, equally deserving of accolades, showcased strategic brilliance across categories, securing 4 Golds and 4 Silvers. As we celebrate these achievements, it’s evident that the future of streaming entertainment is in the hands of trailblazers like Netflix and Zee, shaping the industry’s landscape with their creativity and dedication.”
iWorld
Prime Video unveils biggest India originals slate yet
Nearly 55 titles across languages signal deeper push into films, series
MUMBAI: Prime Video is turning up the volume on Indian storytelling, unveiling its largest-ever Originals slate at the ‘Prime Video Presents’ showcase, with close to 55 series and films spanning languages, genres and formats.
The new lineup, which stretches across Hindi, Tamil and Telugu, signals a clear intent: go bigger, go wider, and meet audiences wherever they are watching, whether on streaming screens or in cinemas. Alongside Originals, the platform also announced a fresh theatrical slate under Amazon MGM Studios, marking a deeper step into the big-screen business.
Among the headline acts is The Revolutionaries, a large-scale drama from Nikkhil Advani starring Bhuvan Bam and Rohit Saraf. The slate also features Matka King with Vijay Varma, Raakh starring Ali Fazal and Sonali Bendre, and Lukkhe, which marks rapper King’s acting debut. Adding a genre twist is Vansh – The Kalyug Warriors, positioned as India’s first homegrown Hindi superhero series for streaming.
Familiar favourites are also making a return, with new seasons of Farzi, Panchayat, Call Me Bae, Dupahiya, Dahaad and The Traitors in the pipeline, reinforcing the platform’s bet on established franchises.
Regional storytelling gets a notable push. Highlights include a Telugu adaptation of The Traitors hosted by Teja Sajja, the drama Guvvala Cheruvu Ghat, and Tamil titles such as Exam and returning seasons of Vadhandhi and Inspector Rishi.
The slate also opens new creative partnerships. Hrithik Roshan’s HRX Films steps into streaming with Storm and Mess, while Alia Bhatt’s Eternal Sunshine Productions backs Don’t Be Shy. Production houses including Excel Entertainment, Tiger Baby Films and The Viral Fever further deepen the creative bench.
On the theatrical front, the platform is lining up five films, including Raftaar starring Rajkummar Rao and Keerthy Suresh, VIBE directed by Kunal Kemmu, Dilkashi with music by A. R. Rahman, Nayyi Navelli featuring Yami Gautam, and Kuku Ki Kundli starring Wamiqa Gabbi.
According to Prime Video India director and head of Svod business Shilangi Mukherji, India remains central to the platform’s global growth, ranking among its top markets for new subscribers. She noted that nearly two-thirds of users watch content in more than four languages, underlining a growing appetite for diverse storytelling.
Prime Video India director and head of originals Nikhil Madhok, said the new slate reflects a continued push towards bold, culturally rooted narratives with global appeal.
In short, Prime Video is not just adding titles, it is widening the lens. From small-town dramas to superhero sagas and cinema-ready spectacles, the message is simple: more stories, more voices, and far more ways to watch them.
