Event Coverage
Industry Address: Can India lead the cross media measurement solution for the world
Mumbai:The 3rd edition of Indian Digital BrandFest 2023 kicked off and had brands, advertisers, and tech platforms discuss all these trends and more. The summit looked at the latest trends driving the change in consumer behaviour and how it has impacted the industry’s growth.
Whether it was a boom in influencer marketing or the popularity of short-video platforms, brands did not hesitate to jump onto the digital bandwagon to up their marketing game. So Indiantelevision.com is taking this opportunity to bring a host of industry experts together under one roof to discuss all these new trends shaping the future.
One such session was an industry address on how India can lead the cross media measurement solution for the world. It was led by Aquiliz founding member Gowthaman Ragothaman. Attached here is the presentation of the whole session.
