News Broadcasting
India’s first on-line TV audience rating system launched
NEW DELHI: TAM India now has got competition. Though in its early stages, a new company called Audience Measurement & Analytics (P) Limited has launched India’s first on-line TV audience rating system and the industry player have shown keen interest in trying out the service.
This rating service, named aMap (Audience Map) collects the TV viewership data from the sample homes everyday morning between 2:00 AM and 4:00 AM using cellular telephone technology (See picture). These reports are then immediately available on-line to subscribers through a VPN (virtual private network) connection.
Speaking to indiantelevision.com from Ahmedabad where
the company is based, Audience Measurement & Analytics
(P) Limited MD Raviratan Arora said, “There is enough space (in the TV rating segment) for multiple players to exist in India and , unlike, competition our USP is that we would be making available data to subscribers almost immediately.”
Adorer claimed that aMap’s daily rating system of providing the TV viewership data on the next day would “redefine the ways in which media planning and buying is handled at present.”
The technology/equipment for this service has been purchased/licensed from Telecontrol AG, a Swiss company, and Swiss Broadcasting Corporation. Telecontrol is a part of GFK group.
aMap’s review bases have been activated in Ahmedabad,
Mumbai and Delhi at present and each location has over
300 households from where data is collected.
Pointing out that the company has given demonstration of the ratings service to a number of broadcasters, media buying companies and advertising agencies, Arora said that several media organizations have agreed to take on the free service for a month on a trial basis. “As our business expands, we’d increase the data base and add more number of cities too, Arora, who has also worked with Mudra, explained, adding that official website for the ratings service would also be launched soon.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
