News Broadcasting
India’s first on-line TV audience rating system launched
NEW DELHI: TAM India now has got competition. Though in its early stages, a new company called Audience Measurement & Analytics (P) Limited has launched India’s first on-line TV audience rating system and the industry player have shown keen interest in trying out the service.
This rating service, named aMap (Audience Map) collects the TV viewership data from the sample homes everyday morning between 2:00 AM and 4:00 AM using cellular telephone technology (See picture). These reports are then immediately available on-line to subscribers through a VPN (virtual private network) connection.
Speaking to indiantelevision.com from Ahmedabad where
the company is based, Audience Measurement & Analytics
(P) Limited MD Raviratan Arora said, “There is enough space (in the TV rating segment) for multiple players to exist in India and , unlike, competition our USP is that we would be making available data to subscribers almost immediately.”
Adorer claimed that aMap’s daily rating system of providing the TV viewership data on the next day would “redefine the ways in which media planning and buying is handled at present.”
The technology/equipment for this service has been purchased/licensed from Telecontrol AG, a Swiss company, and Swiss Broadcasting Corporation. Telecontrol is a part of GFK group.
aMap’s review bases have been activated in Ahmedabad,
Mumbai and Delhi at present and each location has over
300 households from where data is collected.
Pointing out that the company has given demonstration of the ratings service to a number of broadcasters, media buying companies and advertising agencies, Arora said that several media organizations have agreed to take on the free service for a month on a trial basis. “As our business expands, we’d increase the data base and add more number of cities too, Arora, who has also worked with Mudra, explained, adding that official website for the ratings service would also be launched soon.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
